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INDUSTRY NEWS
Four sector brochures available from Ralawise
Ralawise have published four new as rugby, football, golf, cycling, allows customers to present the
sector specific brochures to help fitness and teamwear, this brochure complete package to the end user,
customers target new business helps to target the ever-increasing from senior managers to telesales
opportunities in 2010. sportswear market, providing the staff, caterers to reception staff.
The Best Collection showcases key perfect sales tool to sell into sports With no reference to Ralawise or
garments for every department. With clubs, teams and organisations. pricing, the brochures are a cost
a vast range of colours, sizes and With clear and simple references to effective solution for customers who
choice, it is lightweight, compact complementary products, the want to target specific markets with
and easy to use. brochure offers opportunities for brochures tailored for end user BPMA
To complement the Best Collection cross-selling, providing teams with impact.
brochure, Ralawise have introduced ideas on how they can kit-out in The A4 sized Best Collection, Sports relocates to
three new sector brochures covering professional-looking teamwear that & Teamwear and Corporate &
sectors where growth is anticipated performs on every level. Hospitality brochures can also be Russell
– Sports & Teamwear, Corporate & The Corporate & Hospitality overprinted with your company logo
Hospitality and Youth & Higher brochure offers customers a platform and details for an ideal personalised Square
Education. to promote industry leading brands marketing solution.
Each brochure has been designed to to a range of working and corporate Blank versions of the brochures are The British Promotional Merchandise
appeal to the relevant marketplace, environments. 50p each, while overprinted versions Association (bpma) has moved to
using product imagery to great Ralawise have identified key areas are 75p each. The A5 Youth & Russell Square in the heart of
effect with prompts for cross-selling that customers can target within a Higher Education brochure is 10p London.
opportunities throughout. multitude of industry sectors – per copy. Pictured here are Pinky van-Lare,
The Sports & Teamwear brochure managerial, customer service, trade For more information call 0800 212 membership executive; Daniela
presents the best range of active, and workwear and hospitality – and 180 or email sales@ralawise.com. Arena, events & training manager;
training and teamwear that have designed the brochure with Ireland customers call 1 800 599 Paul McLennan, IT manager and
Ralawise has to offer. With a focus this in mind. With suggestions for 599 or email sales@ralawise.ie. Gordon Glenister, director general.
on specific sports and activities such add-on sales and uniform ideas, it Website: www.ralawise.com "I am so pleased to be in the centre
of the marketing community in
Do you have a story? Call us on 01622 699198 London, but also excited about
developments to move our regional
Full colour on nylon… the Holy Grail?
plan forwards in the coming
months," commented Glenister.
The new offices also have excellent
conference and training facilities
Over the past 12 months there has TheMagicTouch image transfer where the bpma plans to hold many
been a dramatic increase in demand process. of its seminars.
for full colour printing of logos and According to the company's MD, Jim
designs onto fabrics and garments Nicolson, the market is changing, as
made of nylon or polyester. are attitudes and perception towards
The range of such garments is transfer technology, with a realisation
Victory’s new
increasing with a wider choice of that TheMagicTouch image transfer
designs and colours now available. process assists in creating new
transfer
This is now affordably possible using business and marketing opportunity.
"There are a myriad of different
systems
Latest
solutions available for full colour Victory Design have announced the
transfer printing "The WoW transfer durability is launch of their latest new heat
additions to
on dark beyond all expectations previously transfer vinyl cutter with the biggest
garments, all achieved with full colour transfers. benefit being its price – £395+VAT.
Mantis World
options seem to The toner-based colour printers The new Easicut is described by
have their used to produce the WoW Victory as an easy to use high
brands
unique transfers are available for quality, precise 24 inch (610mm)
differences but a few hundred pounds wide vinyl cutter which is ideal for
Mantis World have introduced 11 vary dramatically in with a typical full colour cutting heat transfer film and sign
new styles for 2010 across their quality, speed and breast logo costing less vinyls.
four brands – Mantis, Humbugz, price," he says. than 50p each to Easicut is compatible with most
Babybugz and TLC. TheMagicTouch produce." software, including CorelDraw,
They include polycotton T shirts, offer the award The bottom line is Flexisign, Signcut and Art cut.
children's organic supersoft tee winning WoW simple, once you see, Easicut also comes with an LCD
shirts and hoodies plus baby transfer paper touch and feel the WoW control panel, professional
envelope neck tee shirts and a for full colour transfer and consider the aluminium floor stand and Art Cut
baby ringer bodysuit. printing onto options, WoW is the design and cut software.
The entire range is Oeko-Tex 100 almost all fabric perfect in-expensive The cutter has a cutting speed of 10-
certified and the ‘TLC’ - African types regardless of fabric solution to the growing 800mm/s or 48 inch per second and
organic cotton collection also holds colour. market of short-run full colour “dark has two adjustable pinch rollers.
GOTS certification. The latest addition to the printable colour garment” decoration. In a Victory Design are renowned for their
All styles are available to order range is nylon, considered by many production environment an operator wide range of heat applied transfer
from stock. All new styles have as the “Holy Grail” of full colour can easily produce in excess of 45 films for garment personalisation,
unbranded neck labels, allowing transfer printing. The process involves garments per hour. suitable for sportswear, workwear
customers to personalise every no cutting or weeding and offers For more information or samples visit and leisurewear.
single garment. flexibility on transfer positioning, www.themagictouch.co.uk or call For more information visit
even on sleeves and collars. Adds Jim: 01582 671444. www.victorydesign.co.uk
| 6 | March 2010 www.printwearandpromotion.co.uk
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