p26 Urban wear:Layout 1 16/02/2010 13:16 Page 34
URBAN WEAR
PENCARRIE
SK104
OKARMA
Make your mark with a true original
Feel good about yourself
“Urban wear is a decorator’s dream,” comments hood.
Andrea Charteris, PenCarrie’s customer services New jog pants from
in Okarma
manager. “Fans of urban wear love new styles and AWDis, teamed with
all forms of decoration on clothing; it’s how they the brand’s hoodies
demonstrate originality which is all-important to and zoodies, create
OK10
them,” she explains. exactly the right image.
Hoodies, tees with a difference, slouchy sweats and The new JH070 Campus
jog pants are all part of the urban wear scene and Sweat Pants and JH075
come from youth oriented, fashion influenced Girlie Jog Pants look good
brands such as Skinnifit, Wombat and AWDis. New with any of the AWDis sweat tops (all of which are
styles from Beechfield Headgear also add to ‘the stocked by PenCarrie). Hooded sweats from many
look’ while providing valuable add-on sales for other brands, including Fruit of the Loom, Gildan,
decorators. Skinnifit, Jerzees Colours, Hanes, Henbury, Wombat
PenCarrie also stocks the new ‘Gem Tec’ materials and organic clothing brand Okarma are also
from Xpres which provide a simple way of appropriate.
embellishing garments with rhinestones without any Wombat clothing is the epitome of urban wear: an
major investment in equipment. “Take clothing amalgam of raw edged, pigment dyed, vintage
styles that are slightly quirky in their own right. Then washed and distressed casual styles. “This is urban
add wacky statements or designs in rhinestones wear that makes a statement, and is ideal for
across the chest; or use glitter, wild animal, graffiti independent outlets keen to create their own cult
and camouflage films to create clothing with the clothing range,” says Andrea.
edgy individuality that the youth sector loves,” says Headwear is also a crucial element of urban fashion
Andrea. and new styles from Beechfield are (as ever) right
She goes on to highlight a number of the urban on trend. They include BB665 Rapper Cap, BB637
clothing styles newly available for 2010. These Plaid Army Cap, BB620 Herringbone Gatsby, BB461 Okarma make clothes that look good and feel
include Skinnifit’s SK57 Pull On Beach Hoodie, Slouch Beanie and BB920, a SupraFleece version of great, and without any of that added
SK104 Modern Essential Tank Dress and SK255 the hugely successful Morf which can be worn as a environmental cost. It’s an easy but effective
BaggiFit T-Shirt, all ideal choices for women. scarf or bandana or even as a wristband. proposition that makes a positive difference to
Skinnifitmen has also introduced two new t-shirt both the wearer and their surroundings.
styles for men which are perfect urban wear: SF103 For more information call 0800 252248, email If urbanwear is all about what people are
is sleeveless and SF251 has long sleeves and a sales@pencarrie.com or visit www.pencarrie.com wearing on the street, then it’s impossible to
ignore the whole organic story. It’s sweeping the
PRESTIGE LEISURE
nation’s high streets.
JH075
Hoodie evolution continues apace
jogging
Okarma garments are all made from GOTS
pants
(Global Organic Textile Standard www.global-
standard.org) and Control Union approved 100%
Over the past decade urban wear has earned itself catches the fabric. The organic cotton which means that all aspects of
a place in any distributor brochure. Sales steadily collar can be worn as the cotton growth is covered, including
climb year after year and with the “hoodie normal or turned upwards. production, processing, manufacturing,
invasion” of the “noughties” this category of Available in four colours, packaging, labelling, exportation, importation
clothing has boomed. This year we have numerous this 100% cotton polo and distribution of all natural fibres. It’s this level
new additions from different brands. comes in sizes S to XXL. of detail that makes Okarma stand out.
Choosing a quality “street look” hoodie is easy with Veteran headwear brand For T shirts that make sense; 100% natural and
the Just hoods by AWDis JH020 street hoodie. It Beechfield have added a chemical free in addition to looking and feeling
weighs in at 330gsm and comes with an array of selection of new beanie great, Okarma suggest their Crew Neck Ts which
attributes including the popular thumb holes on the hats for 2010 – the B448 are available in both men (OK10), women’s
cuffs, a hidden MP3/phone pocket inside the Peaked with a cool ribbed (OK11) and children’s (OK10B) fit. With both
kangaroo pouch with small a opening for ear phone turn up, the stylish B461 Slouch with an ultra soft adult styles available in seven colourways and
cord, hidden earphone loops and in addition, a rib knit and the B462 Chunky Knit Beanie. All are the children's in four, they provide a viable and
hanging loop at the back neck to keep the wires made from 100% soft acrylic. The new B665 very credible alternative for customers.
from irritating the wearer. Rappers Cap combines 98% cotton and 2% No feature on urbanwear would be complete
The AWDis range is WRAP compliant giving elastane knitted into the crown section for the without a hoodie, but we’re confident in saying
complete peace of mind. Sizes are from S to XXL perfect fit. that Okarma’s will stand out from the crowd.
with 12 exclusive colours are available. Renewed interest in dance, sparked by TV, has Again, it has the GOTS and Control Union seal of
Skinnifit have introduced the new SFM251 hooded created a huge demand for fresh new products. approval in addition to the now standard hoodie
T shirt. This follows on from the ladies ST251 Just Hoods by AWDis JH070 and JH075 arrived this features of kangaroo pocket and drawstring
success over the past few years. Skinnifit are doing year to meet this outcry and spice things up a little. hood. The Hoodie (OK31) has a brilliantly
what they do best with this new addition, it’s sleek, The 330gsm heavyweight men’s JH070 sweatpants contemporary fit, has a soft and deep double
lightweight, comfortable and very much a features a open hem leg for the best possible fit, layer hood and has taping along the inside neck
multipurpose garment. Using a marled effect on the side pockets and deep rib waistband with inside for increased comfort.
heather grey gives this garment even more appeal. drawcord. Available in three colours and sizes S-XL. And for those wondering where all those plastic
Even at 140gsm you feel the quality of this 100% The ladies edition JH075 girlie jogpants are a little bottles end up, then consider the possibility of
single jersey with twin needle stitching. Sizes are S lighter at 280gsm incorporating a true ladies fit. The them being born again as rather great looking
to XXL. drawcord in this case is located at the front. Both of garments! Okarma’s Full Zip Fleece and
Most urban wear tends to be soft to the touch and these new additions are 80% cotton 20% polyester Shopping bag are indeed made up from bottles
stylish. The Jerzees 221M striped campus polo is no and are certified by WRAP. (approximately 44 for the fleece and four for the
exception. The sueded fabric must be held to fully bag) and prove that recycling really does work!
appreciate the luxury that this polo offers. For more information, email
Around the inside of the collar is a velvet trim marketing@prestigeleisure.com, or visit For more information visit www.orkarma.org or
which occasionally shows its colours as light www.prestigeleisure.com contact your nearest distributor.
| 34 | March 2010 www.printwearandpromotion.co.uk
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