NEWS PAGES MarchX:Layout 1 17/02/2010 08:57 Page 14
INDUSTRY NEWS
On Target for another year of innovation
EZTrans have
Target Transfers have kept up a “business in a box”, putting together effective presses, it is available in
it covered
steady stream of new products and a series of package deals which four platen sizes, and features digital The rise in use of synthetic materials
services for the garment decoration provided all that is needed to start up time and temperature read outs. Fully in the garment industry has been
industry during 2009, with more a new business – from the small CE compliant, it became the best relentless. And the ability of these
products and services planned for budget start up to the full selling machine in 2009 from the fabrics to outperform natural fibres in
2010. professional kit. And, according to Hotronix range. specific situations has manufacturers
Last year, the company's website Target, there has been no shortage of Target also introduced the Craft Robo turning to them to provide a new
introduced free artwork templates, takers. vinyl cutter and a range of textile generation of apparel.
print and cut patterns, marketing tips, A spokesman said: "It is also now vinyl sheets in A4 size specifically to What were once thought of as
and an Excel calculator to ensure that possible to order blank garments, and cater to the Robo users. negatives – ie: the inherent shininess,
costing and pricing for their jobs can other imprintable items, so that Mimaki Print & Cut machines were flexibility and comfort of synthetics –
be accurately produced. customers can purchase all their also introduced early in the year and are now major selling points. Says
And last summer, Target also imprinting needs from one source have been a big hit. EZTrans Gordon Filz: "With the
introduced a new scheme enabling and make savings as a result. Target Plans for 2010 include new textile abundance of sportswear and cross-
customers to hire heat presses or is now also able to supply custom vinyls, print and cut materials, and over garments in the market, a
vinyl cutters to help overcome some print customers with their developments in the various machine means of marking was being called
of the financial difficulties created by requirements from concept to markets. for by customers. The traditional
the downturn. completion." Target will also be launching a new method of dye-sublimation required
These services are still available and Among the most popular new custom print service designed for all expensive inks and machinery, the
can be explored in detail by visiting products is the Hotronix Maxx Heat customers whether ordering 1 or overall quality was poor and was not
the website. Press range. 1,000,000 pieces. economically viable for smaller users
Target also commenced offered a Claimed as one of the most cost- www.targettransfers.com and production runs.
"A transfer paper was developed that
Myrtle Beach – the American Dream come true
suited these garments and enabled
low volume marking. EZ106 JET PRO
Active Wear is a heat transfer that is
Daiber presents the “American way of drying terry sweat band guarantee breathable, specially formulated for
life” in its latest Myrtle Beach comfort. It comes in black, red and performance fabrics including those
catalogue 2010. navy. which wick moisture away from the
The 14 chapters focus on hot On warmer days, body, Lycra, Under Armor and
headwear and accessories right Sportive Cap (MB Spandex to name just some."
the way through to Xmas. 6522) made of The polymers within EZ 106 JET PRO
The patented Flexfit band functional, smooth Active Wear that provide the cross
and the elastane inset microfibre is an linking to the fibres have an affinity
give Flexfit caps the MB6500 effective and light for synthetic fibre. They result in the
perfect fit. Coldblack Flexfit Cap sun protection. superior stretch and breathability that
(MB 6186) combines this comfort Features include side mesh, a is sought in the performance fabric
with the latest technology. The contrasting border and piping. market.
Coldblack finish offers protection Colours are red/light grey, white/light EZ106 JET PRO Active Wear is
from UV rays and prevents dark caps grey, pink/light grey, sunny lime/light suitable for use on major brands such
from heating up in the sun. Colours grey, lime green/light grey and royal/ as Tombo, Finden+Hales, Gamegear
are navy, red and black. light grey. and Kariban.
Daiber continues the high The chapter Chino Fashion shows the Feedback from customers has been
performance theme in the James & diversity of cotton. Stripe Cap (MB very positive, according to Filz.
Nicholson Workbook 2010. The Sports 6500) is sportive and elegant with Badges, a bronze press button rivet “It performs very well with super
& Function chapter presents subtle striped detailing. It comes in and two dividing seams at the peak wash-ability on light synthetic fibres.
innovative head wear for discerning grey, navy and black. make the cap an eye-catcher. It Now customers are able to apply
sportsmen. For colder days, Softshell Military Caps are must have for the comes in black, white, olive brown heat transfer vivid graphics to jerseys,
Cap (MB 6521) with its fleece lining, fashion conscious. The distressed and khaki. bicycle wear and team clothing –
is the perfect training companion. style Snap Military Cap (MB 6514) in For more information visit another first from the EZTrans
Four side ventilation holes and a fast- herringbone is especially chic. www.fusiblesystems.co.uk stable”.
| 14 | March 2010 www.printwearandpromotion.co.uk
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