p26 Urban wear:Layout 1 16/02/2010 13:17 Page 36
URBAN WEAR
RALAWISE RUSSELL
Trendsetting looks from the leading brands Classic sportswear at the
heart of urban dressing
Urbanwear opens up a variety of opportunities for Another key casual brand
customers, with casual cuts and retail looks being for the youth and
a key selling point to this potentially lucrative collegewear sector is
market within the retail, university and youth Wombat, providing
sectors. distressed styles
mirroring retail
trends, such as the
WB100 Tomki Tee,
JH003
pigment dyed with
cover-stitched
armhole detailing
and the WB171 Girl’s
SK101
Wallaroo top, made
from 100% Fairtrade With its background in sportswear manufacture
certified cotton with a there is no better brand to turn to than Russell.
‘roo’ pocket and Our 575 is the classic hoodie with its set in
ruched front neck line. The attention to detail and sleeves and kangaroo pouch. The garment easily
contemporary styling provide a unique product for lends itself to decoration and is extremely popular
customers looking for relaxed garments to suit the with universities and youth clubs.
higher education market. Our Original range is all about urban styling; it’s a
Skinnifit and Skinnifitmen offer modern styling and capsule collection of heavy weight high cotton
casual looks ideal for the youth sector, including content sweats – cadet collar and hoodie, long
From hoodies and tees to sweatpants and tops, the SK101 women’s modern essential T, in an and short sleeved T shirts and polo. The range is
Ralawise offers a breadth of choice for customers impressive 23 colours, meaning university societies made from soft to touch sueded fabric and
from the industry’s leading urbanwear brands. or organisations can match their style with ease. finished with velvet tape for an extra bit of luxury.
The largest hoodies brand in the market has Other modern styles include the Skinnifitness’ The whole range is ideal for relabelling and
grown even bigger in 2010. With the already range, such as the SK413 dance vest, which can embellishment with its high end retail feel.
iconic JH001 College Hoodie, in an extensive 45 be easily printed or embroidered with any logo or When we first introduced jackets people thought
name, offering a great garment for gym or we’d be releasing a copycat range of garments
sporting activity groups. with the emphasis on the great outdoors. This
WB100
Bella offer feminine styles ideal for urbanwear, could not have been further from the truth.
including the BE031 2x1 rib We recognise that the majority of our jackets will
tank top, with a textured be worn in an urban work environment. That’s
visible rib that offers a why we created styles like the 530; a lightweight
comfortable snug fit wadded jacket that could be worn alone as a
available in 11 warmth layer, or combined with our contemporary
colourways and styled technical 540 range.
the new Our 520 Sports Shell jacket makes a perfect
BE059 Lidia transition from the track to the city’s pavements
tissue jersey with its clean sporty lines. Using the ‘next
deep V-neck generation’ of soft shell fabric the garment works
made from a in synergy with the wearer. The stretch fabric is cut
sheer soft cotton.
BE031
close to the body not just because it looks good
With 65 brands across a but to maximise the jacket's heat and moisture
range of categories, transfer properties. Not only is the 520 insulating
colours, and the success of the JH003 Varsity Ralawise provide a and breathable it’s waterproof too!
Hoodie offering a unique contrast colour hood, multitude of options
there’s sure to be something to suit all tastes in perfect for the For more information visit
www.russelleurope.com
the AWDis range. New for 2010, AWDis have urbanwear sector.
introduced a range of sweatpants as an ideal
complement to the existing hoodies. For more information call 0800 212 180, or email
R575
The JH070 Campus Sweatpants benefit
sales@ralawise.com. Ireland customers call 1
from attention to detail such as a deep 800 599 599 or email
rib waistband with inside drawcord and
sales@ralawise.ie. Website:
single back patch pocket, offering
www.ralawise.com.
style, function and comfort in three
colours. The JH075 Girly sweatpants
also offer a feminine fit with front
drawcords and available in 5 modern
colours.
All hoodies and sweatpants in
the AWDis range are ideal
for print or embroidery,
making them suitable to sell
into universities, colleges,
societies, sports teams, or
individually in the retail
sector.
JH003
| 36 | March 2010
www.printwearandpromotion.co.uk
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