p54 Schoolwear:Layout 1 16/02/2010 13:38 Page 55
SCHOOLWEAR
BEECHFIELD
B10b
School headwear for all seasons
The Beechfield B10b Junior Original 5 Panel Cap is it,” he says, adding that this observation is
the quintessential modern school cap and demand supported by the B10b’s upward sales curve
for this classic style is greater than ever, reports over many years.
the brand. According to Roger McHugh, The cap is made from 100% cotton twill,
Beechfield’s managing director, there are four features six rows of decorative stitching on the
main reasons for the product’s enduring appeal peak, and a self-fabric button on the crown. A
with school wear suppliers. Beechfield Rip-Strip size adjuster ensures a
“Firstly, we are offering the B10b in a palette comfortable fit for all for all. doubles up as a practical hat for the beach and
of 15 colours that covers just about every Beechfield’s B11b Junior other leisure activities on particularly sunny days,”
school colour scheme. What’s more, the Legionnaire Style Cap is also says Roger McHugh.
colours are meticulously matched to the popular with schools. Made Beechfield’s B45b Junior Knitted Hat comes into
school wear palettes from the main from the same 100% its own in colder weather. A children’s version of
apparel brands,” he comments. cotton twill fabric the successful adults’ B45 Knitted Hat, it is made
“Secondly, the cap uses the same 5- as the B10b, the from 100% soft-feel, ribbed acrylic, for comfort
panel design as we use on our adults’ 6-panel cap and warmth. The cap has a sporty image, which
B10. By removing the front seam, we features the classic makes it a popular choice not just for school
have created a huge area for school Legionnaires-style fabric screen to the uniforms, but also with school sports clubs and
badges and crests, or school sports sides and back. This shades the neck, teams for outdoor training sessions in the cold.
team names and logos, and made the ears and side of the face from the The wide turn up provides plenty of space for
B10 incredibly quick and easy to potentially damaging effects of embroidery or badges and the B45b comes in four
decorate. Then there is the fact that strong sunlight. Other key school colours.
the B10b is made to the same high features include a self-fabric “No modern school uniform is complete without a
quality standard as all Beechfield button on the crown, cap or hat. As well as protecting against sunburn
products and as such offers
B11b
decorative stitching to the in summer, and the cold during the winter, school
unsurpassed value for money in this area peak and elasticated size headwear also makes children easier to spot,
of the market.” adjustment. For 2010, Beechfield has grown the increasing their safety and security,” Roger
Roger adds that, most important of all, kids love B11b’s colour palette from five to nine colours, McHugh adds.
wearing the cap. “That’s half the battle: designing with the introduction of four more key school wear
a simple, affordable cap that children want to colour choices: Burgundy, Kelly Green, Sky Blue For more information contact your usual Beechfield
wear. If the kids like the cap, their parents will buy and Yellow. “Parents like the B11b because it distributor or visit www.beechfield.com
BEEZER
Create your own identity…
V-neck sweat
Identity sweat V
Beezer has been successfully producing both featuring a
schoolwear for over two decades and one of the contrast coloured
main reasons for that success is the company’s stripe on the neck and
ability to adapt existing garments to suit current sleeve trim as
trends within the industry. opposed to the
The piped crew and piped V sweatshirts have piping option.
evolved from the popular selling Beezer Both garments
sweatshirt. Both garments feature piping on the are available in
neck and are available in sizes 22” – 2XL. The sizes 24” –
piping is available in any colour from the Beezer 2XL.
colour range, offering customers Beezer recently
more choice and design introduced the
opportunities. The all-new rugby
company has shirt, which is
noticed a steady targeted primarily
increase in the at the schoolwear
sales of both sector. It comes in
garments since three styles, one
their with a plain inner
introduction two and outer, one which features a plain inner and a features a mitred V and seam-covered waistband.
years ago, and contrast band on the outer and one with a plain Another firm favourite is the polo shirt and its
believes that this outside and contrast band on the inner. The semi- many variations, the most popular being the
is because they reversible nature of the latter two garments is single-colour version from the company’s Stock
offer something a ideal for practice sessions and match conditions range. However, due to a growing demand for a
little bit different to alike, providing two different strips in an instant, more individual look, the company offers further
the standard without the added cost of two separate variations from its Specials range of garments.
sweatshirt. garments. The contrast polo, for example, features a
Similar in style to The Beezer cardigan and V-neck sweatshirt are contrast collar placket and sleeve, in various
aforementioned well-established styles that sell consistently year colourways and stripe widths. The raglan piped
garments are after year and don’t appear to have been polo features a contrast raglan sleeve with a
the Identity affected by changes in fashion. Both garments contrast collar and placket and piping.
Rugby
sweat and are fleece-lined and are available from sizes 22”
reversible
Identity - 3XL. The cardigan includes a buttoned front For more information call 0116 261 9615 or visit
shirt
sweat V – with two pockets, while the V-neck sweatshirt www.beezerlondon.co.uk
www.printwearandpromotion.co.uk March 2010 | 55 |
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