PAGE 3 CONTENTS march:p3, contents jan 17/02/2010 08:46 Page 3
CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE
Are we getting a bit too hot under
EDITOR
the collar about global warming?
Deborah Eales
E-mail:
When I was a child, winters were cold and summers were warm. Our parents stoked up their coal fires and
deales@datateam.co.uk
nobody gave a second thought to conserving the world's precious fossil fuels.
ADVERTISEMENT MANAGER
Wind forward to 2010 and the "climate change" generation, growing up in a world in which reducing our
Tony Gardner
carbon footprint and recycling waste are not just fashionable, but wholly responsible.
E-mail:
tgardner@datateam.co.uk It's a conundrum, however. As I write, I am looking out of the window at a blizzard. Winters like this should be
a thing of the past - surely?
CLASSIFIED AND
It would be easy to laugh at the climate change prophets and pour scorn on the doom mongers, given that
PRODUCTION
Alex Wetton
we've just had the worst winter for decades.
E-mail:
awetton@datateam.co.uk
And as we went to press, it appears that even the experts can't agree about global warming. An
Intergovernmental Panel on Climate Change report has been shown to be full of errors, exaggerating the
ADMINISTRATION
effects of global warming on Himalayan glaciers, the Amazon, damage from disasters and even the area of the
Hannah James Netherlands below sea level.
E-mail:
hjames@datateam.co.uk
So what are we to make of it all? Our own industry, for example, has taken up the cudgels and we are seeing
an ever-increasing number of "green" products surfacing.
EXHIBITIONS MANAGER
Richard Smith
But are they just the result of clever marketing managers spotting an opportunity to jump on the green
E-mail:
rsmith@datateam.co.uk
bandwagon. Or are they a responsible response to what's happening out there in the wider world?
We asked readers if they thought eco products were a gimmick, or a serious business proposition that were
PUBLISHER
here to stay?
Kathy Ambrose We were amazed at the response and clearly, there are some very strong feelings out there.
E-mail:
kambrose@datateam.co.uk You can read the in depth report on pages 68 and 69, or turn to page 82 for the soundbite version.
Next month, we will be asking how readers see the printwear industry shaping up over the next decade.
And if you have a Hot Topic you'd like us to discuss, please feel free to email me or call on 01622 699198.
Enjoy this month's issue and look out for next month's full report on our Printwear & Promotion Live show at
the NEC.
ABC 5,810
For the period January to December 2008
deales@datateam.co.uk
ISSN 0967-2486
Published in Great Britain by:
REGULARS FOCUS FEATURES
Datateam Business Media Ltd
London Road
Maidstone, Kent
5 Industry news 26 Urban wear
ME16 8LY
Our latest industry round-up, plus a special report The hoodie phenomenon shows no sign of
Tel: (01622) 687031 from Promota on the importance of credit checks. abating. Now pundits are predicting that hooded
Fax: (01622) 757646
e-mail:
17 The Schoolwear
Ts are set to take off. Here's our latest take on the
urban wear scene.
printwearandpromotion@datateam.co.uk
Association
44 Health & Fitness wear
Printwear & Promotion is available on
David Burgess responds to Tesco's school uniform
Subscription priced £74.00 (UK),
embroidery service pilot.
Once upon a time, workout clothes were frumpy
and unflattering. But these days, it's never been
£85.00 (Overseas), £99.00 (Airmail)
21 Business monitor
easier to keep fit and stay smart. Read our special
Marketing expert Paul Clapham on customer
report.
service.
54 Schoolwear
70 Scribbler
Parents, pupils and headteachers are becoming
Our resident columnist has a fund of ideas for
ever more discriminating when it comes to school
printwear specialists.
uniform. The latest designs look set to deliver on
82 Hot Topic
all fronts.
Eco products – gimmick or here to stay?
FEATURES
51 Social networking
Are you tweeting? Here are some tips.
Colour reproduction by
COMPANY PROFILES
Design and Media Solutions
66 Maximising workflow with
Tel: 01622 681366
42 Sisters are doing it!
a Cad-Cutter
Design and origination Debbie Eales meets the Heracleous sisters who
Adding new equipment is an exciting
bking@designandmediasolutions.co.uk have some wicked stuff for screen printers.
undertaking. Not only will it offer the potential for
The publishers do not necessarily agree with the views 52 Bags to riches
new customers, but, hopefully, new levels of
profitability.
expressed by contributors, nor do they accept any
responsibility for any errors of translation in the subject
Debbie Eales meets Crazy Bags' MD Andy
68 Special report
matter in this publication.
Steavenson at his delightful converted stable base
Suppliers have contributed towards the production costs of on the Kent/Sussex border.
Readers share their views on the eco products
some of the editorial photographs/material in this issue. revolution.
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