p54 Schoolwear:Layout 1 16/02/2010 13:39 Page 58
SCHOOLWEAR
FINDEN+HALES
Matching teamwear for children and adults
LV339
An ever-increasing variety of sporting opportunity whether in the form of panelling and/or
available to young people not only leads to piping which set them apart and give
healthier and happier kids, but also opens up them a wonderfully sporty appeal.
opportunities for teamwear branding in both The range includes a cotton T shirt, a
traditional sports and the less familiar. cotton polo shirt, a new performance polo
Schools are now, on average, linked to seven shirt, a contrast tracktop, matching
different sports clubs including football, dance, trousers and shorts, the aforementioned
athletics and rugby, and secondary schools offer plain trackpants, a lightweight
up to 21 different sporting activities as part of the showerproof jacket, a padded jacket, a
curriculum. It’s both fantastic and interesting to must-have hoodie and a new fleece lined LV372
learn that 35% of school pupils participate in overtop.
interschool competitions which themselves As mentioned, every garment has been
demand an element of team identification and designed to offer potential for co-
teamwear. ordination with any other garment in the range ordination, age-range, comfortable, sporty,
Finden+Hales kidswear is a range of 11 key though stand equally as strong as individual styles. colours? All present and correct. A perfect match
products in ages from 5-6 up to 13-14, and all Every garment is carefully tested to ensure that indeed.
with direct “adult” equivalents should there be a they’re comfortable and comply with any
requirement for some larger sizes to complete the legislation regarding clothing safety and For more information contact PenCarrie 0800 252
team! everything also has that must-have street-cred 248; Ralawise 0800 212 180, or Prestige Leisure
Each garment, with the exception of the kids' appeal! 0800 652 1234. For a free 2010 brochure call
plain trackpants, has some contrast detailing So, now for the must-have checklist: style, co- 01577 861555 or visit www.findenandhales.com
FRONT ROW
FRUIT OF THE LOOM
Kit out pupils from age
New kids' Ts for schoolwear collection
five and up
Fruit of the Loom has introduced the new Girls as the Girls
Valueweight T and Kids Long Sleeve Valueweight T Valueweight T
School kids like casual and
FR4B
in response to the growing demand for a broader and comes in
Front Row’s leisurewear range of schoolwear options. black, deep navy,
range is a perfect option. As They fill important product niches, illustrating the red, royal blue
with our adult collection the company’s determination to provide a collection of and white – and
kids garments have the good value, casual schoolwear. sizes 3-4 years to
same detailing and use the The new Girls Valueweight T responds to the calls 14-15 years.
same fabrics making it a for more gender-specific schoolwear. “Like all Fruit of
breeze to kit out kids from “Women like wearing clothes that are made the Loom
age five up. For the older specially to fit them, so it makes sense that girls schoolwear, the
school goers the men’s would prefer schoolwear that has been designed two new styles
rugby shirts start from size S to fit them too,” says Alison McKenzie, brand score ‘A’ grades
Kids longsleeve T
and the ladies from XS, so director. She adds that there aren’t many similar for quality,
there is a garment to fit everyone. girls’ T shirt styles available in the schoolwear consistency and
The FR1B Long Sleeve Plain Rugby Shirt is the sector at present, so Fruit of the Loom customers durability. They
kids' version of the popular FR1. Made from the have the opportunity to steal a march on their are tough
extremely tough 300 gram heavy jersey with competition in the schoolwear market. enough for life in
white woven collar, it has rubber buttons and a The new T shirt is made from Fruit of the Loom’s the playground
locker patch. It comes in five colours – bottle, renowned 100% cotton Valueweight fabric, and the use of
fuchsia, navy, red and royal from age five to 13. (160/165 gm/m2), which uses quality-guaranteed cotton/Lycra rib
This rugby will look great on the playing field or Belcoro yarns. It has a cotton/Lycra rib crew neck in key areas
as a top layer for gym. The smooth fabric surface and features shorter sleeves and a smaller collar ensures excellent
of all our rugby styles makes decoration easy and compared with the Kids Valueweight T, plus side shape retention.
the striped shirts have been seams with waist shaping for a flattering, comfort Both styles are
carefully designed to make
FR1B
fit. There are eight colours available – black, deep available in
sure the stripe placement navy, light pink, red, royal blue, sky blue, sunflower popular school
Girls Valueweight T
will not interfere with any and white – and sizes range from 3-4 years to 14- colours and sizes
logo. 15 years. to fit all ages up to 15 years,” Alison McKenzie
For that more traditional The Kids Long Sleeve Valueweight T is also comments.
look, our drill shirts and introduced in response to customers’ demands The Fruit of the Loom Schoolwear collection is
training tops are made from and follows the launch of the Kids Long Sleeve presented in the company’s Schoolwear brochure,
a virtually indestructible 265 65/35 Polo last year. (available on request from the Marketing team –
gram cotton drill. Garment “The new long sleeve style is a good choice for marketing.imprint@ftlte.fruit.com), and on the
washed and pre-shrunk they children in colder climates, and as an alternative Fruit at School section of the new Fruit of the
have a soft peachy handle. to a short sleeve tee during the winter,” Alison Loom website. The website also offers a Create
Perfect in black and navy in McKenzie explains. “It is ideal for sports and also Your Uniform tool, which lets you upload a
kids style FR4B and the adult style FR4, making meets the needs of pupils who wish to cover their customer’s school badge or logo and view it on
the available size range a useful age seven to size arms at school on religious grounds,” she adds. any of the Fruit of the Loom schoolwear styles for
XXL. Featuring set-in sleeves and cotton/Lycra ribbed instant virtual sampling.
crew neck and cuffs (which allow the sleeves to
For more information contact your usual distributor be worn pushed up the child’s arms), the Long For more information call 01952 682900 or visit
or visit www.frontrowclothing.com Sleeve Valueweight T is made in the same fabric www.fruitoftheloom.eu
| 58 | March 2010 www.printwearandpromotion.co.uk
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