p26 Urban wear:Layout 1 16/02/2010 13:15 Page 30
URBAN WEAR
FRONT ROW
FRUIT OF THE LOOM
Classic rugby shirt has
New fashion colours for hooded sweats
popular preppy look
Hoodies are big news on the high
street in 2010, which will help to
further drive up sales in the Hooded sweat
Urban, casual, promotions market, according to
slouchy and Fruit of the Loom.
comfortable, are The company reports strong demand
trends that Front
FR100
for its hooded styles, which include
Row’s 2010 range sweats, hooded sweat jackets and
has followed Hooded Ts.
providing an “Hoodies are more popular then
abundance of ever, with hooded sweats being our
garments for the best selling fleece lines for several
college, university years running,” says Alison
and leisure McKenzie, brand director. “Demand
markets. is especially strong among
The new FR100 promotional wear customers seeking
Classic Rugby to target a younger, more fashion-
Shirt will give you conscious audience,” she adds.
that popular The classic men’s hooded sweat
preppy look. now offers even better value as its
Made in a lighter 80% cotton/20% polyester (280
weight 270g jersey, it has the traditional white gm/m2) fabric uses quality-
woven collar with the all important cotton guaranteed Belcoro yarns. The yarns
webbing and side are knitted to create a fabric with
vents. 100% cotton facing for minimal
Colours include FR800 pilling and excellent printability.
black, navy, white, For 2010, there are three new
red, bright pink, colours in the hooded sweats'
bright green, royal palette of 20 in total. Fashionable
and surf blue. charcoal, bright orange and Kelly
This Front Row green pick up on colour trends in
classic looks great retail.
teamed with the “Charcoal has the appearance of a
slouchy FR600 washed-down black and will be of particular cotton/30% polyester fleece fabric, (280 gm/m2)
Track Pants which interest to customers servicing the music also welcomes three new colours – charcoal,
are available in merchandise market,” Alison McKenzie comments. chocolate and deep navy. The garment features a
navy and heather The men’s zip through hooded sweat, in 70% narrow covered zip (for enhanced printability)
grey in brushed and two front pouch pockets. Its
back fleece. The sportier image boosts the sweat’s
same fabric is used appeal for fashion-conscious
for the ultimate in Zip through hooded consumers in the club, college and
hoodies, the
sweat
music markets.
FR800, which has a full front zip and chunky Other styles are the men’s baseball
contrast drawcord. hooded sweat, with contrast colour
Seams have been sleeves and draw cord, the men’s
cover-stitched for heavy hooded sweat, in luxury
strength and heavyweight, (340 gm/m2) fabric,
metal eyelets have and the Lady-Fit hooded sweat
been used in the jacket, in soft, fine-knit 75%
hood, making this cotton/25% polyester, (280 gm/m2).
style compete The company’s hooded Ts boast
admirably with
FR600
similar styling but are made from
any on the high 100% cotton T shirt jersey fabrics –
street. 160 gm/m2 for the men’s long
For the weathered sleeve hooded T and 125/135
look, the FR20 gm/m2 for the Lady-Fit lightweight
pigment dyed hooded T.
short sleeve rugby The men’s style comes in a choice of
with it’s soft wash black, deep navy, heather grey, light
finish is a delight graphite and white colours and
to wear. Choose sizes S-XXL.
from moss or The Lady-Fit style is available in
denim and sizes black, deep navy, light pink, sky
M-XXL. blue and white, and sizes XS-XL.
The FR41 ladies three-quarter sleeve rugby has
plenty of clever detailing and it comes in a great For further details call
range of colours. 01952 682900, email
cust_enquiry@ftlte.fruit.com or visit
For more information contact your usual www.fruitoftheloom.eu
distributor or visit www.frontrowclothing.com
| 30 | March 2010 www.printwearandpromotion.co.uk
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