p44 Health:Layout 1 16/02/2010 14:48 Page 44
HEALTH & FITNESS
Let's
BLUE MAX
Great value and designed
to last
Reflector
get
The Blue Max health
tracksuit
& Fitness range offers
high quality garments
which are built to last,
combined with superb
value for money.
The basic requirement for the
physical
front of house is the Blue Max
Penthouse Polo. The latest
incarnation is now even more
suitable for fitness with the
addition of Maxtech wicking
you cool as you train.
The Maxtech will be phased in
throughout the summer. Check
with Blue Max for the most up to
date stock and delivery information
Polo designs in a huge variety of
colours and sizes are also available,
including the 100% Cotton Penthouse which
makes an ideal choice for work outs and the best
selling Cogs and new Classic ranges offering high
quality combined with unbeatable value.
Once upon a time, workout clothes were
Hoodies are a must have in the health and fitness
sector. Blue Max is expecting high demand for the
frumpy and unflattering. These days, fitness
two latest colours introduced to their ‘Select
wear not only looks good but is styled to
Hood’ range for 2010 - sky blue, hot pink and
bottle green. They are an ideal base for
perform, with high tech fabrics and little
embroidery and there are colours and sizes to suit
design details that make all the difference
everyone.
The Champion T Shirt has now been extended to
to the wearer. It's never been easier to
incorporate both a fitted Ladies T and an Action T.
keep fit and stay smart
Recognising that unisex just won’t do when it
comes to Ts, a stylish new design features a
scooped neck and a gently waisted shape for a
more flattering fit.
BEECHFIELD
The Action T is fit for the hardest work out and
comes in both sand and olive. Add a Blue Max cap
Get a head-start in fitness wear sales
to complete the look and add branding
opportunities. Choose from the Top Cap or the
No fitness outfit is complete without the warm, especially during breaks from exercise when Lid in a variety of colour options.
appropriate sporty headgear, according to the body can cool rapidly through heat loss from The highly popular Reflector Tracksuit, made from
promotional headwear brand, the head.” He adds that the B920 Morf a soft-feel peached microfibre fabric with
Beechfield. Suprafleece is a new alternative that offers reflective piping for high visibility, is available in
Roger McHugh, managing director, even more protection in cold weather. five colours. The tracksuit top has a mesh lining
points out that headwear serves a The garment provides all the and features a full-length zip, elasticated cuffs and
practical purpose for many fitness multi-purpose advantages of waist and two zipped pockets. The jacket also has
enthusiasts. “Outdoors in the the B900 Morf Original a discreet zip to facilitate embroidery access.
summer a cap such as our B181 combined with the thermal The tracksuit bottoms are fully lined with a
Coolmax Performance Cap can provide welcome
B181
properties of Beechfield’s SupraFleece polycotton mesh, have three pockets (two side
protection from the sun, shading the face and fabric. For example, it can be worn as a pockets with zips) contrast reflective piping and
head and reducing the risk of sunburn,” he balaclava or rolled up and worn as a headband wide zip open hem boot access. Tops and bottoms
explains. that covers the ears. The B920 is are sold separately and come in both adult and
The B181 is designed to keep you cool during
B920
available in black, bright royal, child sizes.
even the most energetic exercise. It features classic red and graphite grey colours. Blue Max also offers three choices of shorts
breathable nylon Taslon fabric, plus a Roger comments: “Indoors, on the including the popular shadow stripe, ladder-
large mesh ventilation panel on treadmill or exercise matt, a visor will resistant shorts, the 100% cotton twill shorts and
each side of the crown. The cap’s keep hair and perspiration out of the great all season Honeycomb shorts made from
100% polyester Coolmax sweatband your eyes.” 100% polyester, breathable Aertex.
wicks away any perspiration to He recommends the B41 Sports Visor. The brochure offers a huge choice off fleeces for
keep the skin cool and dry. The Made from 100% cotton twill and men and women, and the best selling, unisex two-
B181 comes in black, red or royal featuring a self-fabric size adjuster it is in-one reversible Mistral jacket which is both light
colours, with white mesh panels, lightweight and comfortable to wear. and easy to wear yet warm and weatherproof too.
and has a Rip-Strip size-adjuster and The visor is available in classic pink, Last but not least is the water repellent Soft Shell
reflective sandwich peak. French navy, sky blue and white. Jacket with a warm icrofleece inner layer.
Roger continues: “If you’re out jogging or
orienteering on a winter’s day, insulated For more information and a 2010 catalogue visit For more information call 0845 23 00 888 or visiit
headwear, such as a knitted beanie, will keep you
www.beechfield.com www.bluemaxgroup.co.uk
| 44 | March 2010
www.printwearandpromotion.co.uk
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