NEWS PAGES MarchX:Layout 1 17/02/2010 08:56 Page 5
INDUSTRY NEWS
New Fruit of the Loom colours point Laser die
to a much brighter future cutting
Fruit of the Loom has introduced two and Kelly green (47) – have been Valueweight
technical
new colours to its palette for 2010, added to further key imprint styles. V-Neck T,
and has broadened the choice of The Heavy Cotton T, Screen Stars Valueweight
guide now
bright, fashion colours across several Original Full Cut T, and Hooded Sweat T, Zip
of its most popular product lines. are now all available in Orange. The Through
available
The company has introduced Hooded Sweat – along with the Hooded Graphic arts companies seeking
yellow (K2) in the Men’s Lady-Fit Valueweight T – is Sweat, comprehensive information on the
and Kids’ Valueweight T now offered in Kelly Hooded Sweat and Lady-Fit pros and cons of laser die cutting
and the Men’s Heavy green, too. Vaueweight T. technology can now obtain the
Cotton T. The other new Fruit In addition to the new colours, the expanded 2010 Edition of the
The new colour offers of the Loom colour is company has added corporate popular Spartanics technical guide,
a brighter alternative to charcoal, which was favourite, deep navy (AZ) to the How to match today's laser cutting
Fruit of the Loom’s sunflower launched in direct response to colour palette of a further ten (new technology to application
(34), which is already an customer demand. and established), styles for 2010. requirements.
option in both Valueweight “Charcoal is on-trend in retail “Fruit of the Loom is committed to This expanded edition includes
styles. and we have received many staying abreast of the latest colour reports on laser die cutting
“The new yellow colour picks requests from customers to trends and to responding quickly to technology improvements since the
up on the current popularity add it to our colour palette customers’ changing requirements. guide was first released in 2008
of ‘brights’ on the high street. It is a this year,” adds Alison. “It resembles We are confident that our expanded and enables readers to make a
lighter, punchier hue compared with a ‘washed out black’ and is ideal for colour palette will enable our more informed assessment of how
our sunflower and light gold colours, creating a fashionable ‘vintage’ customers to better service current laser die cutters can be used to
and has received a positive response look.” market demand,” Alison McKenzie replace or augment rotary die
from our imprint customers,” says Fruit of the Loom is offering six of its comments. cutters and other tool-based cutting
Alison McKenzie, brand director. activewear styles in charcoal: the For more information visit technology.
Two other bright hues – orange (44) new Fitted Valueweight T, www.fruitoftheloom.eu Chapters include a recap of speed
benchmarks; sheet vs roll vs hybrid
PenCarrie business development team expansion
design considerations; quality and
the soft marking standard; cutting
paves way for Ireland coverage
speed vs web speed; selecting
system components and suggested
methods for sourcing laser cutting
Multi-brand distributor PenCarrie Burgess, PenCarrie’s business Today, there are six members of the technology.
has expanded its business development team manager, and team covering the whole of the UK Spartanics manufactures best-in-
development team yet again with assumed full responsibility for her and now, with the appointment of class technology for both tool-free
the appointment of Alison Clarke to new role in January. Alison Clarke, all of Ireland too. (laser-based), steel rule die, and
provide support to customers in both Alison has extensive experience in PenCarrie has also appointed Lisa male/female hard tool cutting
Northern Ireland and the Republic of business-to-business selling and Davies to the business development systems, among other equipment
Ireland. territory management in Ireland and team, to cover for Louise Coombes for finishing products made from
By visiting customers on a regular also in mainland Europe. In Ireland, while she is on maternity leave. flat stock materials.
basis she aims to learn exactly what previous experience gained with Lisa will provide continuity to The 2010 edition can be
is needed in terms of the products, Bemrose Promotional and Incentive PenCarrie’s customers in the South downloaded at
delivery performance, marketing Products and also with Corporate East of England, Louise’s area of www.spartanics.com
support and any other services Wardrobe Business Clothing is responsibility. Lisa has extensive
PenCarrie can provide – and to feed particularly relevant to her new experience in sales and marketing,
this information back to PenCarrie’s position with PenCarrie. visiting clients on site to build
sourcing, marketing, warehouse and PenCarrie’s business development strong relationships and to ensure
Team Colours
customer services teams for action. team was first established in early that the highest levels of service are
Alison spent some time in December 2007 and has steadily grown under maintained.
at the Big
working closely with Graham the leadership of Graham Burgess. Visit www.pencarrie.com
Brother house
Just Hoods is on top of the world in Nepal
Team Colours were recently asked to
provide the football shirts for
housemates at the Celebrity Big
Just about everyone in the UK successful ascent of 6,200 metre Brother house.
printwear industry knows about Just Island Peak in its spectacular setting The shirts were seen pegged up as
Hoods by AWDis and its best selling next to Everest itself. James Barry Fry delivered a characteristic
colourful range of Hoodies. commented that his hoodie, apart pep-talk to the in-house team.
Now that fame is spreading from being the cleanest item of Said Team Colours: "We supplied
overseas with a Just Hoods hoodie clothing he had left after a month at design proposals for the black shirts,
seen here at the foot of Everest in altitude, was great for all kinds of manufactured the kit and
the Khumbu region of Eastern uses in his very active lifestyle, emblazoned the shirts with a fiery
Nepal. trekking, climbing, sailing, working logo on the front, sleeves and the
James Morris pictured, an or just generally hanging about in – back incorporating each house
Australian-based, Welsh-born sailing "just perfect for cooler days or mate’s name and number.
instructor more used to the sunnier evenings and so practical," he said. "This was a typical Team Colours
climes of Brisbane, swapped his boat Just Hoods are available from promotional assignment – required
for a recent attempted ascent of PenCarrie, Prestige Leisure and in quick time, with multi-print
6,470 metre Mera Peak and a Ralawise. placements."
www.printwearandpromotion.co.uk March 2010 | 5 |
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