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p51 Twitter:Layout 1 16/02/2010 14:57 Page 51
SOCIAL NETWORKING
Top Twitter tips
Twitter brings a myriad of opportunities to strengthen customer relationships and build brands and
businesses. Here are 55 ideas for Twitter updates…
1. Announcement of sales, specials and discounts 38. Any appearances you are making, eg: trade
2. Welcome a new staff member
shows, workshops, seminars
3. Promote a new product line
39. Link to any instructional videos you
4. Recruit members for a focus research group
5. Run competitions and giveaways
6. Recruit new staff by listing job vacancies
Twitter
have created
40. Seasonal greeting to customers
41. New address and phone numbers
if you have moved
7. Post industry articles that
42. Any unfortunate outages or delays
support your products or
in customers getting service or products
services
from you
8. Promote happy hours
43. Promote your client's product, event or
for online stores
services
9. Retweet your
44. Highlight any
supplier
community involvement or
messages
charity associations
10. Welcome new
45. Send
clients
reminders to
your
11. Promote your
customers, eg: end
next event
of financial year
12. Get customer feedback
approaching,
Father's Day
13. Welcome new suppliers
46. Going on
14. Comment on current affairs in relation to your
holidays – set
industry
automate tweets to
15. Share useful websites for your business
connect to your
customers in your absence
16. Link to your new blog posts (yes it's time to
business belongs to
get a blog as well) 28. Appointment availabilities caused by
47. Give your business a
personality – share a joke or two
17. Broadcast updates made to your website
last minute cancellations
48. Link to photos from your latest event, staff
18. Lessons learnt from business that day
29. Give tips to show you are an expert in your
field – yes, free advice, no catches
party or networking function
19. Promote your other social media networks
eg: Facebook, LinkedIn
30. Broadcast news in relation to your industry
49. Promote a business award nomination or
achievement
20. Conduct customer surveys
31. Highlight your business's recent media
coverage
50. Link to forums you regularly participate in (yes,
21. Notify customers to changes in upcoming
you should be doing that as well as Twitter
events
32. Highlight your Twitter milestones, eg: 1,000 updates)
followers
22. Showcase your new TV, radio or print ads
51. Share cost savings you have made in your
33. Profile your staff members business
23. Tell your customers about great service you
have received from another small business
34. Celebrate company milestones, eg: 25 years in 52. Use Twitter as a customer service/help desk for
service your business
24. Get feedback on any new systems, software or
equipment you plan to purchase
35. Post changes to schedules, timetables or 53. Fundraise for a local community organisation
opening hours
25. Search for new suppliers and contractors
54. Encourage people to follow some of your
36. Update stock information and shipment favourite Twitters
26. Notify customers of product recalls
arrivals
55. If all else fails, make a comment on the
27. Promote associations and organisations your
37. Discounts for mentioning your Twitter posts weather – that is always an icebreaker!
www.printwearandpromotion.co.uk March 2010 | 51 |
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