p54 Schoolwear:Layout 1 16/02/2010 13:37 Page 54
SCHOOLWEAR
What kids want!
Parents, pupils and headteachers are becoming ever more discriminating when it comes to school
uniform. Whether the brief is for a relaxed look or more formal school attire, one thing is for sure: kids
need garments that will live up to the everyday wear and tear of the playground. Here's our look at
the latest schoolwear trends.
BAGBASE
New retro bag offers old school appeal
BagBase has developed a range of fashionable stowage space. The pocket is simple to decorate,
and funky bag designs to meet the growing using direct print, transfers and embroidery, and
demand for more street-styled promotional the polyester fabric is compatible with the
clothing. appropriate inks from the leading screen printing
Bags such as the BG14 Retro Shoulder Bag and inks manufacturers.
BG16 Retro Flight Bag hark back to iconic styles Colour is key to the BagBase product offering. This
from the 60s and 70s, with ‘old-school’ styling year, the brand has added four new colourways to
that appeals directly to discriminating young the BG14’s palette: bright royal/white, French
urbanites. navy/classic red, pure green/white, and
BG14
In 2010, the two bags are joined by a third ‘Retro’ white/black. The BG16 welcomes two new
style – the BG26 Retro Day Bag. A big brother to colours… pure green/white and partnered with white trim, this colour
the BG16, the BG26 is made from 600D polyester white/classic red. The new BG26 is combination recalls the sporty colourways
and shares the B16’s ‘square’ form, contrast piping available in black/white or used by the iconic sports fashion wear
detail and adjustable shoulder strap with contrast white/black. brands of the 70s – for example, adidas
colour buckle. “Getting the colours right on and its famous triple stripe T shirts and
The main difference between the urban products is critical, as end Stan Smith trainers.
two bags is their size and carrying users are highly "Similarly, new BG16 colourway,
capacity. The slim-line BG16 knowledgeable and white/Classic Red is, as the name
measures 30 x 28 x 10 cm and discerning over which suggests, a classic combination for sporty
has a 7-litre capacity; the BG26 colours are ‘in’,” says street wear that remains highly credible
measures 29 cm x 33 cm x 14 BagBase’s Catherine
BG26
with today’s younger, more fashion-aware
cm and has a 10-litre capacity. Hardy. You can see from our new consumers.”
The new bag also adds a colourways that white has emerged as a
larger front zippered pocket must-have fashion colour for bags in For more information contact your usual BagBase
for easily accessible extra BG14 2010. We’ve also added pure green; when distributor or visit
www.bagbase.com.
| 54 | March 2010
www.printwearandpromotion.co.uk
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