One of our most recent development trips was to Israel and Jordan to do a “test run” and sort
out the final details of this much-anticipated tour. This tour was literally a decade in the
planning, with an emphasis on creating just the right choreography for a special multicultural
experience, Tauck Style. Left to right below: Kelly Rossiter, Product Manager for the Exotics,
was accompanied by long-time Tauck Director Matt Curran and Brand Manager Angela Caes;
three different perspectives on what makes a perfect Tauck tour that melded into one –
and a tour was born!
#1. Craft an Authentic, Life-Enriching
Experience
This is the most important Tauck standard. If a guest does not return
from our journey feeling enriched and inspired, we have not done our
job. Here are a few examples of elements that help create an authentic
travel experience: Take care of the logistics so guests are free to
really relax and connect with new cultures and fellow travelers. Take
advantage of different modes of transportation. Visit small villages and
towns where the culture is frozen in time and brand names are rare…
#2. Make it Hassle-Free
Think of everything. Take the worries away from the traveler,
from checking a guest in before arriving at the hotel to solving an
unexpected problem along the way. How you enter a city or town
matters; the route should be in a single direction and as efficient as
possible. Choreography is key – on Israel and Jordan, it’s how the day
is structured and the attention to detail that make the difference when
visiting the Baha’i Shrine and Gardens (pictured right).
#3. Create Value
All-inclusive pricing means we must include everything in the price of
a tour to ensure an authentic, life-enriching experience. There should
be no need for a guest to ever have to buy options. Value goes beyond
the honesty and convenience of our pricing policy and includes special
Tauck experiences – such as a cruise on the Sea of Galilee in a replica
of a 2,000-year-old fishing boat (left). We find those opportunities and
deliver them to our guests...
#4. Include Learning
Tauck’s guests are intellectually curious by nature. Feed
that curiosity with knowledge and insights; use local
guides and experts; wine tastings, cooking lessons, and
lectures by local authors are always winners. Guests
should return home feeling enriched, more knowledgeable
and more connected to the world around them... i.e. dine
family-style with Uri Buri at his restaurant or learn about
the history of Jerusalem at a music, sound and light show
splashed across the Tower of David walls.
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