EUROPEAN RIVER CRUISING
Homemade Movies...
This past spring we launched the ms Swiss Jewel. It was our David shot without a script
third riverboat in three years and we were really proud of our but had great material to work
“fleet” in Europe. So we decided to produce a video to capture with. The on-camera talent
what we believe is the best cruising experience in Europe. Now, included Mary Murrin, one
you have to understand that at Tauck we don’t go out and hire of our Cruise Directors, and
a big production company and some big-shot director. Nope, Peter Tanner, a popular Tauck
typically we look in a closet at home for that video camera that Director. Mary and Peter did
seemed like such a good Christmas present a couple of years a great job giving the viewer a tour of a tour, so to speak. Joining
ago. Here’s how Tauck makes a movie… our homegrown talent were guests Bill and Wendy Sloan, who were
kind enough to be interviewed on tape.
First, we hired the husband of one of our long-time sales
managers, Mitzi Hogoboom, to shoot some great footage of ms When David got back from Europe, a script was written in-house
Swiss Jewel. We like to keep things in the family when we can, and Peter Tauck was recruited to do the voice-over narration. What
but don’t get me wrong, David Hogoboom isn’t just any old I love about the video is that it is so real… no actors, no makeup,
husband. He’s a professional filmmaker who shoots films for no stock photography, no slick narrator (sorry, Peter!). What you
organizations like the United Nations and PBS. So, before we see is what you get. This approach to our marketing all started with
knew it, David was hanging from a helicopter shooting spectacular Arthur Tauck Sr., who wrote his own marketing materials, as did
aerial footage of ms Swiss Jewel and the scenic rivers of Europe. Arthur Jr. We like this honest voice, and hope you do too.
Go to www.Tauck.com/RiverVideo to check out the finished product!
Coming in 2010!
Themed River Cruises – Themed River Cruises – Oberammergau
Classical Music Christmas Markets 4- & 5-Day Extensions
New for 2010! Two very special New for 2010! Christmas markets
Tauck offers 4- and 5-day extensions
departures of our popular river cruise in German and Austrian towns and
on select river cruise departures
The Blue Danube explore the river’s villages are magical; quality traditional
from May through September. This
rich classical and traditional music craftwork, spiced mulled wine, baked
once-in-a decade opporturnity is
heritages, guided by music performer / apples, hot chestnuts, grilled sausages,
almost sold out. Visit www.tauck.
scholars, with special performances, gingerbread biscuits... Full river cruise
com/oberammergau2010/index.html
activities, lectures and workshops. details available after March 1, 2010!
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