NEWS PAGES DEC:Layout 1 21/12/2009 13:01 Page 8
INDUSTRY NEWS
Owner
TV trade fair offers colourful supporting
Manager of
programme and Golden Shirt awards
the Year Printing, embroidering, flocking and Flockmaschinen) and Holger Walter Kensbock (Amann & Söhne), Dirk
award for
promotional textiles – these core (KIWO) discuss direct flocking of Aulenbacher (Aulenbacher), Adalbert
topics of the international trade fair textiles. Moller (Borchert + Moller), Ernst
Mascot's chief
TV TecStyle Visions, will also be Thomas Nowack (Aulenbacher Ruhstrat (Hoff & Korbel) Ilona Kessler
reflected in a colourful supporting GmbH) asks the question “What is (IVM Signtex), Bernd Gröner (Karl
programme for visitors quality?” and talks about textile Gröner), Frank Klein-Hitpaß (Karl
The specialist TV forum, the testing and quality control in Gröner), Jürgen Dörfel (KIT), Jürgen
presentation of the Golden Shirt promotional textiles. Andreas Rust Korge (Madeira), Tobias Lembach
Award, the Flock Application Area (Russell Europe) introduces marketing (Mountek), Joachim Rees (Multiplot
and daily fashion shows are just a tools for textile finishers. André Europe), Mario Panter (Print
few of the many highlights hosted by Stemmermann (Texet GmbH) Equipment), Susanne Thaler (Flock
the trade fair, which will take place proposes: “Cooperate, don’t Association of Europe) and Paul
from February 4 to 6 in Stuttgart. compete” and presents strategies Geiger (Heinz Walz). The winner of
The specialist TV forum presents designed to strengthen sales. the “Golden Shirt Award 2010” will
practice-oriented seminars about The complete seminar programme is receive 3,000 euros, donated by
textile printing, flocking, embroidery, available at
www.tecstyle-visions.com Melco Europe, the manufacturer of
textile testing, marketing and much where you can also register. the single-head embroidery machine
more. At the TV 2008, around 280 Amaya. Second place receives 2,000
Michael Grosbøl, managing director textile finishers attended the 12 euros, made available by IVM Signtex
of Mascot International A/S, has been seminars on offer. At the 2010 fair, 21 The Golden Shirt Award GmbH. The 1,000 euros for third prize
named Owner Manager of the Year seminars will be offered. The Golden Shirt Award was once are donated by company Madeira
2009 in the Mid Jutland region of Daniela Hutter (Emtrain), Barbara again very popular. It was offered by Garnfabrik. The winners will be
Denmark. Stümer (TexDesign), Massimo the specialist magazine TVP announced during the trade fair.
Putting the focus on finance and Baezzato (ConStitch) and Bonnie Textilveredlung & Promotion and All submissions will be introduced
quality has earned Mascot Nielsen (Madeira) will be dealing presented during the TV trade fair. during a special show as part of the
International a place among market with such topics as embroidery and Until the closing date at the end of TV TecStyle Visions.
leaders in Europe and most recently a punching, designing embroidery September 2009, a total of 88 A technical highlight of the upcoming
prize for the man at the helm of the patterns and the calculation of prices submission were made on the topic TV trade fair will be the special show
Mid Jutland company. in the embroidery industry. of “the colour red”. One condition for on direct flocking of textiles. At Stand
The jury commented: “Mascot is the Robert Deppner (Karl Gröner GmbH) participation was that at least two H71 in Hall 1, for instance, cotton
market leader in terms of design and introduces practical combination textile finishing techniques had to be bags will be printed and directly
quality and has a clear goal to be techniques from textile finishing. combined. The entries were assessed flocked and then presented to trade
larger. In addition, Mascot has an Mario Panter (Print Equipment) looks by the trade fair advisory board, fair visitors as a give-away.
efficient logistics system ensuring into the topic of personalisation in which consisted of market experts For more information visit
overnight delivery within Denmark." sublimation. Edvard Crnic (Maag who were also exhibitors: Michaela
www.tecstyle-visions.com
Grosbøl, as second generation of the
family, has been a part of the family-
owned business for 17 years and has
A Royal visit for Mascot Vietnam’s factory
been at the helm for six years. Over
these years, the company operated Queen Margrethe of Denmark and the sewing studio, quilt production, a raw success is testament to this.”
with an average annual growth of Prince Consort together with a large material warehouse together with MASCOT’s director also insists that the
around 20%. business delegation have visited administration. project is an example of what can
Grosbøl comments: “It is simply the Mascot’s factory and logistic centre in “We are not surprised but obviously come from a close co-operation with
quality the customer wants and we Vietnam. During the visit, the extremely pleased that we have the Danish authorities.
can see that it has succeeded in company received an award from the succeeded,” admits Grosbøl. “It is all During the royal visit, Thomas Bo
getting customers to return again and Vietnamese authorities for being an down to extremely careful and Pedersen, director for Mascot
again. We are the only ones in the exemplary investor. detailed preparation – and never International Vietnam, was presented
industry to have our own ”Vietnam has developed into a really taking shortcuts. It is for this reason with an award by Nguyen Thi Minh.
development and quality laboratories, good country to invest in,” managing that Mascot is now known as a model chairperson for Hai Duong Province’s
and it puts us at the top when it director, Michael Grosbøl told company by the Vietnamese People’s Committee.
comes to quality and innovation visitors. Authorities and a role model for other “Mascot Vietnam’s management and
compared to our competitors.” As reported earlier in Printwear & investors. employees have done an excellent job
The awards aim to give focus to the Promotion, Mascot’s building offers ”Vietnam has been a fantastic country – not only as a successful investor.
challenges owner-managed an interesting blueprint for potential to invest in. If you are willing to Mascot has also managed to create a
businesses face today. investors. “Most people who visit our commit the necessary resources and a high quality workplace,” said Nguyen
Grosbøl is particularly pleased to factory in Vietnam are surprised by fair amount of energy there is fertile Thi Minh.
receive the prize, and to focus on the the positive outcome of primarily ground for success to grow from. Our For further details see
www.mascot.dk
success criteria that characterise a two things,” added Grosbøl. “The
healthy business. "I'm very focused fact that we met the budget and that
on the numbers, and we set targets construction was finished after only
constantly that the company must one year, is seen as the biggest
achieve. Besides the products, the achievement when western business
economy must also be in focus." visitors, who know about Asian
Owner Manager of the Year is investment, evaluate our production
awarded in each of the five regions of facilities.”
Denmark and awards a leader who The 15,000sq m factory is 50km from
both owns and drives a business, and Hanoi on land that was formerly a
has demonstrated best practice in paddy field. Today, it employs 700
owner management. people in the factory, which houses a
Michael Grosbøl, managing director of Mascot International takes Queen
Margrethe through the process of making a Milano bib and brace
| 8 | January 2010
www.printwearandpromotion.co.uk
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