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SPECIAL REPORT
On your marks… get set…
GO! With the procurement process under way for the London 2012 Olympics, now is the time for
companies to put their names forward for the business opportunity of the decade.
The London Organising Committee of
Seb Coe
further down the supply chain. procurement will go through
the Olympic Games and Paralympic “Staging Olympic Games and Compete For, which is the online
Games (LOCOG) has outlined its Paralympic Games requires working service for matching potential
approach to procuring the goods and to tight deadlines and working within suppliers with Games-related
services required to stage the Games our sustainability and diversity business opportunities.
in 2012. guidelines, so we have developed Launched at the beginning of 2008,
LOCOG is set to tender approximately criteria by which we judge companies Compete For is an open and
£700m worth of goods and services who will supply goods and services – transparent procurement process
between now and 2012, broken and that goes for sponsors, licensees that gives businesses access to all
down into eight different categories: and suppliers. relevant opportunities between now
• Facilities management and catering “The opportunities are out there and and 2012.
• Production services for ceremonies I would urge anyone who is Companies interested in Games-
• Security interested to sign up to our related contracts can register on
• Services procurement portal Compete For.” the site to receive alerts and
• Sports As a result of the Home Textiles updates regarding potential
• Technology opportunity on Compete For, LOCOG opportunities.
• Transport and logistics, and confirms that two new licensees have See
www.london2012.com/business
• Venues and venue logistics we move from planning to delivery. been appointed to produce London for further details.
Speaking at the London 2012 With less than three years to go, 2012 licensed products. As it heads towards its £2bn
Business Summit, organised by the we’re starting the procurement Hertfordshire-based Ashley Wilde will budget for staging the Olympic and
Department for Business, Industry process for everything we need to produce licensed towels, bedding, Paralympic Games, LOCOG has six
and Skills (BIS), LOCOG chairman stage a memorable Games. “The cushions and bed throws and domestic Tier One partners –
Sebastian Coe presented the scope scope of this is potentially massive – Cheshire company Jan Constantine adidas, BP, British Airways, BT, EDF
and scale of staging the Olympic from sporting equipment to catering will produce hand embroidered and Lloyds TSB. There are now six
Games and Paralympic Games. services and beyond. We often talk cushions and other home textile domestic Tier Two supporters –
He was joined by LOCOG’s director of about the Games heralding a golden accessories. Products will go on sale Adecco, Cadbury, Cisco, Deloitte,
procurement, Gerry Walsh who decade of sport and I believe that this year. Thomas Cook and UPS. There are
outlined the process and this could be matched by a golden LOCOG Head of Licensing and Retail, eleven domestic Tier Three suppliers
requirements over the next three decade of sport-related business. Simon Lilley commented on the and providers – Airwave, Atkins,
years for LOCOG suppliers, licensees “We want the Games to be a triumph appointments: “Both companies are Boston Consulting Group, Crystal
and sponsors. for Britain – at the finish line and the fantastic examples of how smaller CG, Freshfields Bruckhaus Deringer
This includes working to LOCOG’s bottom line.” companies can be part of London LLP, Holiday Inn, McCann
Sustainable Sourcing Code and LOCOG procurement director Gerry 2012. The London 2012 merchandise Worldgroup, The Nielsen Company,
Diversity & Inclusion Business Walsh said: “There are many programme is a key channel through Populous, Ticketmaster and Trident.
Charter. opportunities for companies of all which the general public will engage The Worldwide Olympic Partners
Sebastian Coe commented: “The sizes to get involved with London with and participate in the Games, as signed up for London 2012 are
focus so far has been on the ODA 2012 – whether it’s directly through well as providing revenue to enable Coca-Cola, Acer, Atos Origin, GE,
and construction, but the organising LOCOG or through one of our the successful staging of the Games.” McDonald’s, Omega, Panasonic,
committee is now at a stage where sponsors, stakeholders or suppliers The vast majority of LOCOG’s Samsung and Visa.
| 14 | January 2010
www.printwearandpromotion.co.uk
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