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WHAT’S NEW
FRUIT OF THE LOOM
HANES
Keeping it Simple in 2010
High impact products in
T shirts are the primary focus of Fruit of the
cutting edge fabrics
Loom’s new product development for 2010. The
company is launching two men’s Ts and two
children’s Ts, in addition to a new Lady-Fit Jog
Pants.
The T shirts are knitted from 100% cotton Belcoro
certified yarns (spun in Fruit of the Loom’s state of
the art Moroccan factory), for a softer feel and
cleaner printing process. market. It has a rib crew neck with taping for
Brand director, Alison McKenzie, comments: “Fruit comfort and is available in five classic corporate
of the Loom is ‘Keeping it Simple’ in 2010, by colours. Sizes are S-XXL.
concentrating on the products that our customers The new Girls Valueweight T comes in eight
know and trust to win them business.” colours and sizes from three to four years to 14-
The new Fitted Valueweight T has a shorter body 15. It has a cotton/Lycra rib crew neck and Three exciting new ranges are available from
length compared with the Classic Valueweight T, features shorter sleeves, a smaller collar and side Hanes for 2010 – Hanes Tagless, Tagless sports
and side seams for a more fitted shape. A narrow seams with waist shaping. and Tagless organic.
neckline without topstitching provides a clean The Kids’ Long Sleeve Valueweight T features set- Tagless stands for high impact products in leading
retail finish, while the cotton/Lycra rib crew neck in sleeves and cotton/Lycra ribbed cuffs and crew edge fabrics. The special ComfortSoft material
with taping affords superior comfort and shape neck. It comes in five colours and sizes three to gives a perfectly soft and smooth feel for
retention. Sizes are S- four years to 14-15. maximum wearing pleasure. All products are
XXL and the eight The new Lady-Fit Jog Pants are shaped for comfort tagless, for a fresh design and great comfort
colours include charcoal and fit and are made from unbrushed 75% without scratchy neck labels. Features include a
– a new vintage look cotton/25% polyester (280 gm/m2) fabric. superior fit, a perfectly printable surface and
colour for 2010. Features include a deep, 2x1 rib waistband with elegant design in every detail.
The new Heavy Pocket T self-coloured herringbone draw cord, and open Tagless organic cotton is grown using methods
(185/195 gm/m2) is cuffs with twin needle stitching detail on the hem. and materials that are ecological, economical, and
notable for its self-fabric They are available in three colours, and sizes XS- socially sustainable and have the lowest impact
chest pocket. Fruit of the XL. possible on the environment. The two new OE
Loom expects the T shirt certified 100% organic T shirt styles perfectly
to have maximum For more information call 01952 682900 or email
appeal in the workwear
cust_enquiry@ftlte.fruit.com
FRONT ROW
A collection that continues to perform beautifully
Front Row is all about leisure. When rugby, sailing, overstitching
walking, or just being outdoors matters most then detail on seams,
Front Row provides all the gear you need. side pockets
Whether you choose from Front Row’s authentic and back
rugby shirts which stand the test of time or our pocket, and a
extra special Front Row Collection supersoft cotton chunky contrast
with a luxuriously soft handle making it a delight drawcord. They combine environmental issues with all features of
to wear, all are comfortable, practical and above represent the the Tagless range.
all thoughtfully created. ultimate in Tagless sports comprises five sporty styles made
For 2010 we have introduced three fabulous new casual comfort. of breathable polyester fabric with Cool-DRI
styles with that all-important detailing that Front The FR800 zip technology. Moisture is wicked away from the
Row prides itself on. through hooded skin and transferred to the outside surface of the
The FR100 classic long sleeve rugby shirt is a sweatshirt, in garment. This greatly improves evaporation and
lighter weight shirt in eight great colours. With its the same speeds up drying, creating a comfortable and
classic styling it provides a summer alternative to sumptuous superior wearing experience, especially during
the existing FR1. fabric as the activity. Practical features include quick dry
Our FR600 track pants are made from track pants, has laundering, non-iron wash-and-wear, stain
heavyweight brushed back fleece, with rib detailing on repellent and anti-static properties.
the hood
and a kangaroo pocket. With the same For more information about Hanes, visit
chunky contrast drawcord and seam
www.hanes.eu
detailing, they come in heather grey and
navy.
These new additions are not only very good
to look at, but enhance the range perfectly.
From shirts to trousers and shorts and even
durable outerwear the Front Row Collection
continues to perform beautifully.
For more information visit
www.frontrowclothing.com or call your
Distributor for the 2010 brochure.
| 34 | January 2010
www.printwearandpromotion.co.uk
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