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INDUSTRY NEWS
Second batch of students
I.S.E. unveils
graduate from bpma academy
new look
The bpma held its second Academy the industry. Thank you to the bpma
Graduation Ceremony at the House for a well constructed and relevant
for the
of Commons on November 9, with 35 course and for the support provided
guests in attendance. throughout.”
New Year
John Greenway MP has supported The Academy Certificate in As the company enters its fifth
the bpma and particularly the bpma Promotional Merchandise was decade, Colchester-based suppliers,
academy, and proudly presented 20 launched by the bpma in September I.S. Enterprises have unveiled a
students with their certificates 2008 and underlines the association's new corporate identity including a
alongside Adrian Ferrand, bpma’s ongoing commitment to drive best new company name – ISE – and a
director of education and Gordon practice through staff development new logo which will be
Glenister, director general of the ensuring quality of service to clients
trade body. is maintained to the highest possible
Academy student Beth Coleman from standard.
Hambleside Business Gifts said: “It Academy student Allison Holland
was wonderful to see my fellow from Brightkidz commented: "This
graduates at the House of Commons course can help you to become more
and find out how well everyone has knowledgeable, confident and
done. It was clear the course had professional in your work in the
been challenging, but valuable and promotional merchandise industry." their people. After all, they’re the
very enjoyable for everyone who took Speaking after the event, the bpma's ones who make things happen.
part. Adrian Ferrand, said: “As the industry "Enhancing the skills and training of
"Personally, it was hugely satisfying starts to recover from the recession, staff through the bpma academy
to achieve a distinction and be companies must invest for the future gives extra reassurance to all of our implemented across all branded
recognised in such a great venue and – and the greatest single investment customers. And judging from the materials and online platforms
by so many of my peers from within they can make is in the quality of quality of this year’s academy from the New Year.
graduates, the future of the industry The change comes as the company
will be in safe hands.” celebrates 40 years in business
The current academy students are bringing the brand identity right up
already working hard to achieve their to date with a colourful modern
certificates and have their celebratory design which is easily recognisable.
day to look forward to in March Commenting on the brand refresh,
2010.The bpma academy team are company director Jill Granger, said:
now taking enrolments for March “The brand refresh is a natural
2010 where Train to Gain progression for ISE. Following the
government funding is available. The 2009 advertising campaign which
course is open to bpma members and focuses on how fashion has
non bpma members within the changed with each decade of the
industry. Contact company’s existence, we decided
academy@bpma.co.uk for more that to mark our fifth decade we
information. should update the brand identity
for today’s market and create
something that will stand out for
ITL i-Bio Inks Win a fly drive holiday for two
years to come.”
The transformation of I.S.
now available in Hollywood courtesy of
Enterprises to ISE will come as no
surprise to loyal customers as the
BTC activewear
company has been known as ISE
ITL’s range of i-Bio bio solvent inks – internally for some time. “It was
manufactured using renewable just a matter of time before we
resources such as corn oil derivatives BTC activewear has launched a Only show at the Ricoh Arena on changed the company name,"
rather than from fossil fuel oils – are competition to win a Fly-Drive January 27 and 28 and Printwear explains Jill. “Customers need not
now available. Holiday for Two to Hollywood. & Promotion at the NEC from worry though; we are still the same
The solvent content of these inks Sponsored by Gildan, they are February 28 to March 2. company upholding the same
comes from natural lactates and all mailing scratch cards to all of their Visitors to BTC activewear’s stands values and providing the same
components are classified as readily customers offering them the will also be offered scratch cards quality service we have for the last
biodegradeable. The printing qualities chance to win 14 days touring the and be able to relax, enjoy four decades."
of i-Bio inks matches the same high sites of Hollywood including canapés and bucks fizz and mingle The new identity was officially
standards achieved by other mild visiting Universal Studios, with the stars including Marilyn launched with the 2010 brochure
solvent inks in the ITL range such as Disneyland Park and the LA city Monroe, Sophia Loren and Laurel & which features more than 20 new
the established EPS inks. tour of celebrity homes. Hardy. The sales team will offer products. A new website will be
The product is available in pre-filled In addition there are 300 pairs of visitors the red carpet treatment available from this month – which
cartridges and in bulk and is cinema tickets on offer together while discussing their new 2010 promises an easy navigation
compatible with the majority of with hundreds of Gildan collection. system and online ordering for
Roland, Mutoh, Mutoh, Agfa and 64000/64000L presentation boxes. For more information on the customers.
Uniform wide-format solvent based Themed to tie-in with their eye- Gildan sponsored competition, For further information regarding
inkjet printers. catching ‘Hollywood Premier Night’ please contact your local BTC ISE call 0800 328 3868 or visit
For more information call 0161 495 stand, winning tickets can be activewear Sales Office or go to
www.isenterprisesintl.com
3900 or email
sales@itlgb.com. redeemed at the forthcoming Trade
www.btcactivewear.co.uk
| 6 | January 2010
www.printwearandpromotion.co.uk
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