p50-55 Bags focus:Layout 1 23/12/2009 12:59 Page 55
BAGS
WESTFORD MILL
New promotional workhorses from the
‘Bags For Life’ brand
Westford Mill is adding two new bag styles to its collection in 2010. The new
product launches mean that there are now a total of 15 styles across the
collection, in a choice of six sustainable fabrics, and up to 19 colours.
The new W107 Promo Sling Tote is a ‘bag for our times’ – good-looking and
functional; stylish and affordable. Designed as a budget-friendly, 100%
cotton version of the brand’s popular W187 Organic Cotton Sling Tote, it also
offers a more attractive, more fashionable alternative to the best-selling
W101 Promo Shoulder Tote.
“Having achieved encouraging sales in the similarly styled organic cotton
W187, we are certain that
there is an opportunity for
Westford Mill customers to
generate substantial sales in
this new, budget-priced
version,” comments the
brand’s Hannah Knaggs,
who describes the W107
as “the perfect medium
for promotion”.
W107 Promo Sling Tote
is made using 100%
cotton fabric (140 gsm)
and measures 40 cm x 34
cm.
It has an 8-litre
capacity, and features a
self-fabric shoulder
strap and Rip-Strip
closure for added
security. The bag is
W290
offered in a palette of six ‘promo-oriented’ colours: black,
bright red, bright royal, natural, pure green and white.
The new W290 Vertical Messenger Bag is the latest addition to Westford
Mill’s range of fashionable and hardwearing bags in 100% non-woven
polypropylene. Practical features, such as the wide weight-bearing shoulder
strap, baseboard (for even weight distribution), and twin exterior pen loops
complement the modern messenger bag styling. The bag measures 32 cm x
39 cm x 8 cm, and has a 10-litre capacity.
The useful storage capacity
allied to the slim profile
makes it an especially
good choice for busy,
crowded environments,
such as exhibitions and
trade shows. The large
front flap is perfect for
decoration.
There are four
colourways: black, pure
green/black (trim),
red/black and
white/black. The
white/black
combination produces
an especially clean,
modern, futuristic
image.
“The W290 is a
stylish promo workhorse
W107
and is already widely used
at trade fairs throughout
Europe,” comments Hannah Knaggs. “The new design also doubles as a
budget fashion bag, which will boost its sales potential. We are convinced
that the W290 is a sure-fire winner in prospect.”
For more information contact your usual distributor or visit
www.westfordmill.com
www.printwearandpromotion.co.uk
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