p66 Corporate wear:Layout 1 23/12/2009 14:33 Page 68
CORPORATE WEAR
BTC ACTIVEWEAR GUSTAV DAIBER
Tailored looks in easy care options Practical choices for
BTC activewear have grown their corporatewear an inverted demanding environments
offering with an increased range from Kustom Kit. pleat in the
New for 2010 is the KK131 men’s tailored fit long back for ease Gustav Daiber’s
JN 807
sleeve business shirt and KK132 double cuff long of movement. latest Safety and
sleeve business shirt which both feature double This popular Workwear
folded side and sleeve seams choice is also collection,
and removable collar bones. available in which
The new easy iron KK744 men’s sizes as features in
Kustom Kit ladies ¾ sleeve well as short James &
933m business shirt features a soft sleeve options Nicholson’s
fused collar and turn for both ladies Workbook,
back cuffs. and men. comprises
BTC activewear Russell high visibility
offer a Collection’s wear in all variations as well as workwear.
comprehensive classic range
SH64300
One example of safety wear is the Safety
choice of men’s of men’s easy Softshell Jacket (JN 807). This versatile jacket with
and ladies care Oxford reflective horizontal stripes made of 3M
corporate shirts shirts is available in six colours, both in short and Scotchlite is comfortable to wear and offers a lot
from Fruit of the long sleeve and features button-down collar and of room to move.
Loom, Dickies adjustable cuffs. It consists of 3-layer waterproof fabric and is
and Russell Fruit of the Loom offer their classic Oxford shirts in certified according to class 3 of the European
Collection. The both long and short sleeve options in both men’s Norm EN471. The jacket comes in fluorescent
SH64300 ladies and ladies sizes and feature mitred chest pockets. yellow and orange.
long sleeve blouse Daiber has also developed a number
from Dickies is fitted For more information call 0121 505 5177, email of practical jackets for outside work
and features co9@btcactivewear.co.uk or visit including the Pilot Jacket 3 in 1
adjustable cuffs and www.btcactivewear.co.uk (JN 812), which is especially
versatile. This jacket for men
FRUIT OF THE LOOM
in blouson style, like all
Daiber workwear jackets,
Firm favourites with corporate wear buyers
is Teflon-coated as well
as wind, water and
According to brand director Alison McKenzie: “A classic button-down collar and mitred chest pocket. dirt-repellent. Its inner
smart collared shirt is the foundation of any more The Lady-Fit styles have vest, made of Sherpa fleece,
formal corporate uniform. Fruit of the Loom Work shaped side seams, and is detachable and the sleeves
Shirts look the part, wear and last well, and are back and bust darts. can also be detached. Customers
priced in line with today’s budgets, making them firm The Poplin Shirts offer a can choose from black and navy.
favourites with a growing number of corporate wear lighter weight alternative Workwear Jacket (JN 810) with
buyers. We have seen sales increase every year since to the Oxfords. Their 55% detachable sleeves is especially
the shirts’ launch in 2007 and we are anticipating a cotton/45% polyester durable with many pockets on
further increase in 2010.” fabric, (115/120 gm/m2), the inside, outside and sleeves.
Buyers continue to be won over by not only the was developed to provide Reflective pipings at the front and
quality of the garments, but also the reassurance of superior durability, and back and on the arm guarantee
purchasing staff clothing that’s made by a familiar cool comfort for staff that best visibility. The jacket can be
and trusted manufacturer, adds Alison. need to look smart while ordered in colours red/navy,
"Fruit of the Loom has earned a reputation as a operating in warmer dark-green/black, royal/navy,
JN 810
reliable company, with strong brand values, which climates or workplaces. navy/navy, stone/black black/black and
makes good value products. Businesses feel The four styles share a carbon/black.
comfortable knowing that their corporate identity is functional self-fabric Crew jacket (JN 811) is warm and comfortable
going onto garments that will enhance their own chest pocket and self- with a mobile phone pocket and two big breast
reputation.” For this reason, every Fruit of the Loom coloured buttons. The pockets. The collar and inner part of the jacket
Work Shirt features a woven branded neck label and two Lady-Fit styles also are made of warming fleece. Like all workwear
is presented individually in a branded bag with a feature shaped side jackets, it is equipped with knitted sleeve bands
sizing table on the reverse. seams, and back and to prevent the sleeves from sliding over the
“The packaging helps our customers to capitalise on bust darts. hands. The men's jacket in blouson style is
buyers’ familiarity with, and appreciation of, the Fruit All of the Work Shirts are available in black and navy. Daiber also offers a
of the Loom brand,” Alison explains. available in black, navy workwear polo for women (JN 803) and men (JN
The Work Shirts range is unchanged for 2010 to and white. The Oxfords 801), made from high-quality piqué jersey.
ensure the continuity that corporate wear buyers also come in a choice of The pre-shrunk fabric retains its shape while
crave. It comprises Oxford Shirts and Poplin Shirts, Oxford grey, Oxford blue twin-needle stitching makes it very durable. In
with each style available in long and short sleeve or Atlantic blue, while white, it can be washed at 95C (coloured
versions for both men and women. mid blue and red versions 60C). The special finish for high UV and
The Oxford Shirts are made from Fruit of the Loom’s complete the Poplins’ sweat resistance also allows makes these shirts
unique 70% cotton/30% polyester Oxford fabric, colour palette. The men’s Work Shirts are offered in S- great for outside work and high physical effort. It
(130/135 gm/m2). This has a 2x2 weave, which gives XXXL, while the Lady-Fit styles are also offered in size is available in white, grey heather, red, royal,
the fabric a less transparent, higher quality XS. dark-green, carbon, navy and black.
appearance compared with conventional 2x1 weave
fabrics. The weave also produces a smoother, more For more information call 01952 682900, email For more information call 01270 874424 or
consistent fabric surface, which lends itself to high cust_enquiry@ftlte.fruit.com or visit the Fruit at Work 874434, email sales@fusiblesystems.co.uk or visit
quality textile decoration. The men’s Oxfords feature a section of www.fruitoftheloom.eu www.fusiblesystems.co.uk
| 68 | January 2010 www.printwearandpromotion.co.uk
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