P28 -44 WHATS NEW:Layout 1 21/12/2009 12:18 Page 42
WHAT’S NEW
SKINNIFIT
We've listened to what customers want
Skinnifit’s bringing fresh back for 2010 with six many of you, but in true Hollywood-sequel style
new women's styles. it’s back and better than ever in 2010 form.
The brand has listened to customer feedback and Whether presented as a long vest, or a short
responded with products that are both wanted dress, worn over skinny jeans or leggings or
and needed. indeed with bare legs, it’s got the versatility and
Skinnifit are known for their T shirts and their clean, modern looks that Skinnifit excel at.
collection is still at the heart of their offer. The new For those with both feet firmly in comfy hoodie
Perfect T (SK201) is a flawless partnership of territory, Skinnifit’s got two new styles. The new
quality and value for money. Beach Hoodie (SK057) offers all the same brush-
It’s in 100% cotton, incredibly smooth single back and peach-soft fabric but in a lighter and
jersey, is available in four sizes and six colours more spring/ summertime weight. The fit is long
including the new hot pink, spring green and and lean, the colours undeniably fresh and new
bright purple, has a longer body length in keeping and there’s no kangaroo pocket seam running
with market demand and also has one of the most across the mid-garment to causing printing
interesting cost proposals the brand have ever problems! Skinnifit’s TrackPants (SK063), also
produced. available in Skinnifitmen, offer massive potential Essen-shell” in keeping with their best selling
Equally as interesting for those seeking something to go into many of the same markets as hoodies – range of Modern “Essential” Ts!
innovative and fresh for bars, restaurants and also schools, clubs, unis and sports clubs being some. It’s a three layer system which keeps the rain and
the fitness area is the Skinnifit Baggi T (SK255). Cut for 2010 they have a lower waist, wide ribbed wind out, with the added desirability, style and
This is loose fitting over the chest and torso, but is and detailed waist and a fit that any high street practicality of a close fitting engineered hood.
cleverly nipped and darted in over the hips so will brand would be proud of! Great for a logo on the Available also in men’s fit, and exclusively in black,
sit neatly over jeans, trousers or leggings. It’s a front thigh, or a big print across the backside, it’s set to re-ignite interest in Soft Shell from a
great option for those seeking something very up- they’re climbing back up the style stakes and set new and younger market.
to-date but who’d prefer to stay away from a T to be as popular as they are comfy!
option. Skinnifit are also entering the Soft Shell For more information contact PenCarrie 0800 252
The Extra Long Modern Essential Tank Dress marketplace with their “Hooded Soft Shell” 248; Ralawise 0800 212 180 or Prestige Leisure
(SK104) may seem like a blast from the past for (SK027) which has been fondly nicknamed “the 0800 652 1234, or visit
www.skinnifit.com
THEMAGICTOUCH
Image transfer solutions for a new decade
TheMagicTouch transfer process just gets better “free” font designs from the website. The effect is
and continues to be affordable for all to enjoy and stunning and enables the user to produce multi-
benefit from. The market is changing, as indeed colour, multi-layer crystal effects quickly and cost
are attitudes and perception towards transfer effectively.
technology, with a realisation the process assists 2010 will also see a new revolutionary solution for
in creating new business and marketing the printing of binders and book covers using the
opportunity. CPM (non textile) transfer paper. The print process
TheMagicTouch offer professional solutions that offers a massive opportunity for the
are easy to incorporate into an existing business personalisation and short run production of a
combined with low entry-level investment multitude of board based products in full colour.
requirement. The company also offer support in what is
New innovations for 2010 will include the considered the perfect solution for all sublimation
introduction of A3 WoW transfer paper for full requirements with the introduction of the new
colour imaging onto most garments and fabrics Ricoh “Gel” printers using the SubliJet inks from
regardless of colour or composition. Sawgrass.
The advantage of no cutting or weeding remains Gone are the days of ink blockages and slow
of massive market appeal. Also introduced will be production, the new printer brings a truly
the WoW Vintage Film, enabling the user to create professional image to the process and gives the
aged, retro or vintage effect designs from WoW market a much needed confidence boost in regard
transfers. This simple application is achieved using to reliability.
a distressed adhesive pattern on a PET film Also available are new additional garment vinyls
pressed onto the WoW transfer for about five giving the company the most comprehensive
seconds. range of over 150 different colour and effect
The company also introduces a unique solution for options for use in plotter/cutters.
“crystal effect” in garment decoration using Finally, January will also see the
introduction of “Soldark” a printable
PU material for Print & Cut
applications. This has been developed
for use with solvent and eco-solvent
printers such as Mimaki and Roland.
This unique product offers the best in
colour management and durability
combined with a very competitive
pricing structure for those involved in
this growing market.
For more information visit
www.themagictouch.co.uk
| 42 | January 2010
www.printwearandpromotion.co.uk
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