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INDUSTRY NEWS
A new meeting place is launched for printers and creatives
A new membership organization, through new media communications;
dotgain.org, supported by the British
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Develop and deliver high-value
Printing Industries Federation (BPIF), solutions, and
has been launched to help lead the
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Adapt and evolve in a fast-
way in the modern, multi-channel changing digital world.
media landscape.
Dotgain.org is a meeting place for
Dotgain.org will have its own
the communications industry that advisory council and board made
puts the customer at the centre. It up of representatives from all
embraces the whole supply network membership sectors. It will be
including client groups, traditional customers’ changing needs. Printers the USA.
Dotgain.org members will headed by programme manager,
creative and new media agencies, and creatives alike are working more automatically get full membership of Tony Hodgson.
printers and other digital service closely together than ever before, and PODi at no extra cost. Said Hodgson: “Adding value is
providers as well as industry vendors.
dotgain.org is providing a meeting Membership of
dotgain.org will help about understanding clients’
It will support service providers, such place for these to interact and companies to: objectives, creating a solution to
as printers, to adopt different support each other.”
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Navigate the future with world- meet their goals and measuring
strategies, to develop new
Dotgain.org offers a range of class guidance; the benefits to be gained by
capabilities, and to engage with their services, including training,
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Get relevant education, training adopting a customer-focused
customers in new ways. consultancy, networking and events – and consultancy on the latest approach in this inter-connected
Michael Johnson, BPIF chief executive both online and offline. An immediate technologies; world of digital media. The future
said: “Digital technology has changed benefit of joining
dotgain.org is
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Share best practice and proven of our industry is here and it’s an
the face of all media, including print. membership of PODi, a well- successes with other digital exciting vision in which our
In order to survive, all parties established organisation of digital communities; members will have everything to
involved must adapt and focus on print’s foremost innovators based in
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Extend services to customers gain.”
Overseas business up but
Regatta continues to lead the
late payments still causing a
way with 2010 brochure
problem for almost a third
Building on its outdoor clothing make the section easily identifiable.
brand credentials of quality, Using strong atmospheric and
affordability and style, Regatta’s product shots throughout, the
A significant proportion of small to impact on their business. all-encompassing new range, product carry
medium-sized businesses in the UK Late payment is also highlighted as featured in the 2010 brochure,
have reported an increase in the a major factor for UK exporters, continues to lead the way in the
export side of their business, with almost a third (33 per cent) of promotional, corporatewear and
according to new research from all respondents finding late workwear markets.
leading independent invoice payment an issue when trading Over 127 pages, there are 18
financier Bibby Financial Services. overseas. Interestingly, 55 per cent new products from Regatta
The study revealed: of these respondents feel that including: Avery jacket, Denby
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41 per cent of businesses have Continental Europe is the Jacket, Hi Vis Bomber Jacket,
experienced growth in the export significant problem area. This could Hi Vis Shell Jacket, Hi Vis
side of their business; be down to heavy regulation and Overtrousers, Hydroforce
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31 per cent of businesses say differing legal systems. Softshell, Sandstorm
that the strengthening of the Euro Andy Meadwell, international trade Softshell, Hi Vis Softshell,
has had a positive impact on their finance spokesperson for Bibby Kids Uproar Softshell,
business; Financial Services, commented: Women’s Haber
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The economic downturn has “These findings are certainly a Bodywarmer, Wicking Polo,
prompted 29 per cent of businesses positive sign for UK businesses Woodman II Shirt,
to refocus their efforts towards trading overseas, with many Premium Workwear
international markets. The research, overcoming perceived barriers to Shorts, Workwear Action
conducted among 200 small and international trading, such as Trousers, Premium
medium-sized firms across a range language barriers, and finding Workwear Trousers,
of sectors, was compiled in order to solace in the strong Euro. Armstrong Mid Boot,
reveal key findings about how the “However, credit control for Armstrong Shoe and
recession has impacted the UK’s overseas customers is a huge Blackdown Wellington.
import and export markets. barrier when trading abroad, with The brochure, which is American A4
Worryingly, however: many countries’ payment habits in size, is logically laid out into all the technical
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42 per cent of businesses say differing from the UK standard. This product categories: waterproof information required for a buying
that access to finance for UK could have significant impact on jackets, which have been separated decision. The size chart can be found
exporters has diminished; their domestic financial into shell and insulated, water in the back of the brochure. This is
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56 per cent of businesses feel commitments, as late payment from repellent jackets, fleece, softshell, also where important symbols and
that the fluctuating exchange rate international customers can have a bodywarmers, polos, workwear, high key fabrics are explained.
is the biggest problem for detrimental effect on financial visibility, safety footwear, outdoor The brochure is also available in
businesses looking to trade liquidity, meaning less money is schoolwear, accessories and German and Dutch.
overseas; available to meet creditor thermals. For more information call 0161 749
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66 per cent of businesses say payments, pay staff wages and The Workwear section has been 1333, email
corporate@regatta.com
that the economic downturn has invest in areas such as business highlighted with a frame of black or visit
had a significant or moderate development.” and yellow chevrons to the pages to
www.regattacorporatewear.com
| 10 | January 2010
www.printwearandpromotion.co.uk
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