p67 Power Travel:Layout 1 21/12/2009 14:33 Page 67
CASE STUDY
A branding powerhouse
Corporate gifts are great – but sometimes they can get a bit
samey. Printwear & Promotion talked to Powertraveller
about their portable charger, powermonkey, which has taken
the merchandising (and celebrity) worlds by storm.
T
he promotions market is a hugely important powermonkey-eXplorer was a gift choice in a powerchimp and the in-car charger the
part of the overall sales and marketing strategy catalogue for their 12 month-long loyalty motormonkey have been bundled together with a
for Powertraveller, the UK manufacturer of the programme. special gaming adapter pack (tips for PSP and
powermonkey – the UK’s favourite portable charger The deal was brokered by Vicky Kinasz, managing DS/DS lite included) under licenses with Disney
for mobiles and other gadgets. director of the Promotions Practice. (Hannah Montana) and SEGA (Sonic). This deal was
This year Powertraveller won the Queen’s Award for Powertraveller has also entered the again brokered by Vicky at The Promotions Practice.
Enterprise for their range of portable chargers. And licensing arena for the first time with "When we launched the motormonkey – our new
according to the company, the prestigious award two of their products bundled and in-car charger – our marketing budget was very
has helped increase interest from promotional targeted at the pre-teen market. small! However, by concentrating our
companies both in the UK and in Europe. A spokesman told us: "Our PR strategically with the 40-odd
Celebrity fans of the powermonkey include Stephen emergency charger, the motoring magazines and placing
Fry, Jenson Button, Guy Ritchie, Kelly Brook, Lily editiorial competitions for the
Allen and Daisy Rowe, among others. relatively small price of five units
A powermonkey is ideal for keeping handy for when per title, we were able to drive
you discover your battery is about to go flat considerable traffic to our website.
– whether that’s on your mobile, iPod, "Today the motormonkey is our best-
digital camera, PDA, hand-held games selling product by volume. We use
console etc. competitions strategically often to
A fully-juiced up powermonkey will guarantee editorial coverage in titles that
recharge a mobile phone three times fully we believe are important to us.
before it needs recharging itself and it will "All our products are designed to military
give iPod users an additional 40 hours of specification – this is an important
music. point. There are other products on the market
The powermonkey and the powermonkey- but ours have withstood some very stringent
eXplorer portable chargers can be easily branded field-testing before they are launched.
and are popular with promotional merchandiser "They make ideal corporate gifts because they
for corporate gifts. are proven quality products. Companies that
The company offers a service for larger quantities to choose them as gifts like the value that this
be branded at source from their factory in China bestows on their business. They also like the
and can produce bespoke products if required. powermonkey because it comes with ten tips for
The powermonkey-eXplorer shown here was the most popular mobiles/gadgets plus a
produced for Npower in their corporate colours. worldwide travel plug."
One of the most recent and biggest promotional
deals was with Esso in Italy and Germany where the For more information visit
www.powertraveller.com
www.printwearandpromotion.co.uk January 2010 | 67 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88