p76 Wilcom:Layout 1 23/12/2009 12:34 Page 76
SOFTWARE UPDATE
Turn your customers into
your sales force
If that sounds strange hear us out, say Marco Pena and Kristi McKenzie from Wilcom.
I
t is a well-known fact that it’s a lot more cost supplies embroidery and printing. They have a line Solution: Make it convenient, improve your service
effective to try to keep your existing customers, of school uniforms that they market and sell to and treat your customers well.
rather than attract new ones. Simple ways to local schools, which in turn resells the uniforms to Since Marco Polo’s has DecoNetwork.com they
do this are by consistently providing quality parents and students as fundraisers. can, at no cost, provide a web site exclusively for
products and services, treating your customers Current situation: It’s not convenient and it’s easy the school to sell uniforms to parents.
well, and making it convenient and enjoyable for to make mistakes. The school has to send out It takes only five minutes to set up the custom
them to purchase from you. hundreds of order forms to parents, collect them, web site complete with the school colours, logo
consolidate the orders, manage the payments and and uniform products.
Here’s how you can do all that, finally submit the order to Marco Polo’s. This is a All the school has to do is ask the parents to order
and more... time consuming task and requires money to the uniforms from their web site.
Wilcom DecoNetwork.com is built around the change hands at various stages. DecoNetwork.com automatically manages the
concept of not just having your own web site, For Marco, it’s hardly worth the effort. By the time money so that Marco Polo’s collects its wholesale
but an online marketplace of resellers. he has received the order, chased payments and price from the school and the school collects its
Let’s use Marco’s Polos as an example. Marco’s gone back and forth with misspelled names, etc mark-up (which is easily customizable).
Polos has a DecoNetwork.com web site and his profit margin is quite small. Sound familiar? No more consolidating orders, no more counting
money, no more headaches.
Not only that, but the parents are loving the
convenience of ordering from the web site and
knowing exactly what they are getting. Marco
now has a great chance to up-sell...
Up-selling opportunities
Marco has decided to also offer some Mills School
memorabilia mugs on the web site. Using the
online designer the mugs can be customized with
the student’s photo, name and school year – a
perfect gift for the grandparents! The parents and
the school are enjoying how easy this is, and they
now want to include customized buttons, bags
and more.
In addition, let’s say the Mill School Drama Club is
putting on a musical. They want to sell shirts to
promote their upcoming musical and raise funds.
They can create their own web store (again, in less
than five minutes) to sell their club shirts. The
orders go straight to Marco Polo’s with the Drama
Club collecting their commission. This is done at
no cost to the Drama Club.
Your customers become your
sales force!
As you can see, there are endless possibilities for
expanding your business through existing
customers. Instead of the school being a customer
with a very complex one-off order, it can become
your sales force – promoting your services to the
school community and providing you with ongoing
revenue.
Just wait until it’s not only the drama club but the
football teams, volleyball teams and school band
who want their own affiliate stores too!
For more information visit
www.wilcom.deconetwork.com
| 76 | January 2010 www.printwearandpromotion.co.uk
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