Culture
exchange for the airing, media, and promotional rights to 40 champion- ships as part of the women’s March Madness tournament. Similar money is also starting to
pour into other women’s sports. In the National Women’s Soccer League, the San Diego Wave team recently sold for $120 million. Investors are quite literally courting
women’s tennis, which generated near- ly $600 million in revenue last year. Women’s soccer is also proving to
be a fierce competitor in the otherwise male-dominated world of professional sports. For instance, the 2023 FIFA Women’s Cup generated $308 million in sponsorship revenues. Last year, women’s golf realized a
400% jump in its earning values for television and related advertising. Also taking a punch out of the fan
base for men’s sports is women boxing, with matches now being broadcasted by CBS alongside NFL football. Even the newly created Professional
Women’s Hockey League (PWHL) is scoring with traditional hockey fans, grabbing headlines with its current season rivalry with Canada — per- haps helped by Trump’s calls for it to become the 51st state. Women are also getting their first
league in “America’s pastime.” The Women Pro Baseball League (WPBL) is set to debut in the summer of 2026, leaving behind the stigma that baseball is for boys and softball for girls. King believes ultimately that the
The Market Place
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38 NEWSMAX | APRIL 2025 When the historic 2022 matchup ANGEL CITY TEAMMATES A
Hollywood Gets In on the Act
common theme across global sports, including the U.S.
National Women’s Soccer League, is celebrity ownership groups, according to a report by the Deloitte Center for Technology, Media & Telecommunications. Celebrity ownership raises the
profile of leagues and clubs, and, in turn, increases the commercial appeal of these properties. Los Angeles’ Angel City
Football Club’s owners include entrepreneur Alexis Ohanian, actresses Jennifer Garner and Natalie Portman, and athletes Mia Hamm and Serena Williams. The Kansas City Current’s
between Katie Taylor and Amanda Serrano at Madison Square Garden ended, Martin says she called Deirdre Gogarty. With a sense of pride for Taylor and Serrano, Martin told her former rival, “We just lost our place,” and added, “That fight really elevated it to the next level.” But there is still some catching up to do. While Clark made an estimated
$11 million in endorsements last year, her starting Indiana Fever salary is $338,000, which pales in comparison to the $1.1 million paid to rookie NBA players. In 1996, Martin was
GARNER
ownership group includes NFL Superbowl-winning quarterback Patrick Mahomes and his wife, Brittany. Former NBA All-Star Dwyane Wade joined the ownership group of the WNBA’s Chicago Sky in July 2023.
spotlight on women sports — however it got there — has revealed just how skilled, competitive, and engaging female athletes are to watch. Martin believes fans are drawn to
a sisterhood that celebrates when an athlete outclasses your own unrivaled accomplishments.
paid $75,000 for her match against Bethany Payne, who lasted only one round with the ironfisted Mar- tin. That same year, Mike Tyson was paid $75 million for just three bouts. However, at the end of
her boxing career in 2012, Martin, whose nickname was “The Coal Min- er’s Daughter” because of her father’s occupation, had earned $4.5 million — an unheard-of amount for a female athlete back then. Berri predicts that in about 20
years, women and men pro athletes will be on an equal and level playing field, in terms of both money and respect. “Little boys now want Caitlin
Clark’s autograph — so there you go,” he said.
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