SUPPORTING 750MPH’S MIGRATION TO AVID PRO TOOLS WORKING AT THE SPEED OF SOUND
ABOUT 750MPH
750mph launched in 1998 with three studios on the South-West corner of the iconic Golden Square in Soho, as a talent-led business.
Over time the business has grown organically driven by the demand for their award-winning audio services.
In 2003, 750mph expanded by taking an additional floor and adding two more studios one of which was a cinema room for theatrical mixing.
In 2014, 750mph took on more space in the building’s basement and added four more studios and now run eight main recording studios with a ninth used more as a music studio.
Sitting alongside 750mph is Twenty Below Music. Twenty Below Music was launched in 2018 to support 750mph’s advertising work with music supervision, search, licensing and bespoke composition and re-records, supported by 750mph’s audio engineers.
750mph.com
BEN MASON, PARTNER & MANAGING DIRECTOR, 750MPH Client service is our priority at 750mph, we go out of our way to make their jobs and productions easier and get what they need done at any cost. We generally run an average of three sessions a day in our eight main suites, running on short turn-arounds from booking to delivery. It can often be only two or three days from initial brief. Speed and flexibility are important components of what we offer. We first looked at migrating to
Avid Pro Tools in 2014, but DAW familiarity won the day at the time. Sam Ashwell has long been an advocate for Avid Pro Tools based on there being more ways of designing and mastering audio. Pro Tools is both a lot more flexible and a lot more intricate. Pro Tools
flexibility of application became all the more apparent when Lockdown started as we could work at home on Avid Pro Tools which we couldn’t with our existing DAW. We had already made the commitment prior, but this certainly supported
our decision. Migrating to Avid Pro Tools
represents a step change for us. It impacts the workflow across the whole building. HHB had been discussing Avid as an alternative for many years. It was mid to late 2019 that we started the conversation in earnest, and we had a demo Avid S6 on loan to trial. Sam Ashwell was keen to drive this forward and HHB set out a route map with full proof of concept and specifications.
“THE DEPTH OF RELATIONSHIP WITH HHB WON THE DAY”
SAM ASHWELL, PARTNER & HEAD SOUND ENGINEER, 750MPH We have an equipment cycle of about 5 years and during that time we’re always keeping tabs on how companies are progressing or advancing their products; what new features are coming out. It was
increasingly obvious that a switch to Avid
Pro Tools was our best option from both a craft and a workflow perspective. This was magnified when the pandemic hit as Pro tools came into its own in the remote working world.
All pictures courtesy of AKA Design Ltd
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