SURVEY
PRODUCTION 100 STREAMERS VS PSBS
STREAMERS VS PSB BROADCASTERS
BEST
1 2 3 4 5
BBC ITV Channel 4 Sky Channel 5
BROADCASTER 2021
31% 25% 11% 9% 5%
2020 26%
17.5% 9.5% 8% 7%
PRODUCERS WEIGH UP THE PROS AND CONS OF WORKING WITH STREAMERS AND PSB BROADCASTERS, AND REVEAL THEIR FAVOURITE PLATFORMS TO WORK WITH
O BEST STREAMER 2021
1 2 3
4= 4= 4=
Netlfix Discovery+ Disney+ Amazon Apple TV+ HBO Max
49% 15% 11%
8.5% 8.5% 8.5%
ne of the big themes to emerge from this year’s Production 100 is how
indies of all sizes are increasingly targeting streamer platforms with their programme ideas. The streamers – from Netflix
to Disney+, Apple TV+, Amazon Prime, Peacock and Disney+ - are ramping up their spend on UK content. Netflix, for example, pledged to double its spend on UK content to £750 million in 2021. That’s more than Channel 4 spent on content (£660 million) in 2019, the year before the pandemic hit.
STREAMER GROWTH Despite the pandemic, the recent Pact Census revealed that indie revenue from commissions by on- demand services such as Netflix and Amazon Prime actually grew 6% year-on-year. Little wonder that producers
have taken note. “Over the past year, we have been talking to more and more American streamers, and working more with
Autumn 2021 P45
televisual.com
non-terrestrial broadcasters,” says Optomen Television. “The continued push from
global streaming platforms to deliver high end scripted projects to their subscribers is driving exponential growth for Pulse,” says the Gangs of London producer. Coming out of the pandemic,
many see an opportunity to forge new relationships with new platforms, adds CC-Lab. Indeed, Pact reported
recently that 74% of indies were looking to diversify their business by targeting more SVOD commissioners rather than just free to air channels. Smaller production companies, in particular, said they planned to reach out more to the streamers. The low cost / no contract
subscriber model of the global streamers has made them far more resilient than ad funded or public service national broadcasters.
UK TV SQUEEZE By comparison, UK broadcasters have been squeezed during the pandemic. Channel 4 cut its content budget by £150 million last year, while ITV reduced its programme spend by £100 million. The Pact Census found
that indies’ domestic revenues declined by £257 million (13%)
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