INNOVATING THE MEDIA SUPPLY CHAIN IN THE CLOUD
MAXIMISE DISTRIBUTION OPPORTUNITIES
Share more content to multiple endpoints with reduced transfer load and flexible versioning
VERSION FREEDOM | OPTIMISED DISTRIBUTION CAPABILITIES
Ateliere takes advantage of the componentised nature of the Interoperable Master Format (IMF) to de-duplicate elements between versions - saving only the differences - for virtual masters that minimise the amount of data in each video package.
MAJOR CHALLENGES OF DIGITAL VIDEO MANAGEMENT
IMF holds the promise of a more streamlined workf low for content owners and distributors looking to create and send multiple localised versions. Ateliere Creative Technologies COO, Bill Admans explains how the company has streamlined the possibilities IMF offers adding their own unique AI technology, filing system and intuitive front end to significantly reduce storage costs and speed up processing.
Many media and entertainment professionals still define the content lifecycle as ‘camera to final master.’ In today’s streaming-dominated world, there’s so much more that happens after a master is delivered to get a title successfully to its destination.
Localisation & multiple versions
Massive file sizes, duplication & redundancies
ATELIERE SOLUTION Language
Manage media efficiently, minimise storage requirements and enable more varied, flexible versioning.
Platform Encoding Region Expensive storage, transfers & transcoding
Fewer viable opportunities for content distribution
That’s where cloud-native media supply chain and content orchestration platforms, like Ateliere Connect from Ateliere Creative Technologies, are playing an increasingly vital role in the ‘new’ media and entertainment workflow.
Platforms like Ateliere Connect pick up right after post-production wraps, managing the digital supply chain from the finished master to distribution and final delivery. Those last steps are growing more complex, challenging, and time-consuming due to the exploding worldwide demand for content.
THE RESULT? Higher efficiency
Greater flexibility for distribution Lower overheads for storage, transfer & transcoding
Up to 90% smaller storage footprint Better monetisation
ateliere.com
MANAGE & DELIVER FOR ALL GLOBAL PLATFORMS
IMF-optimised Ateliere solutions support: Media asset management
Distribution for OTT & major streaming services
Media libraries & catalogue
When a final master is delivered, it’s not uncommon to have 26 or more versions created. Ateliere Content owners have to accommodate for localisation into multiple languages, but many other reasons exist for version edits, such as compliance and censorship. Plus, a studio might need further cuts for different distribution
Working with a cloud-based supply chain and orchestration platform helps content owners easily manage their libraries using a componentised workflow
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