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COLLETT CONTROVERSIAL


Soshull Meeja: Facebook turns the screw


Angler, shooter, industry stalwart, fashion guru and general controversialist, Steve Collett, has been taking a look at Facebook’s new algorithms... his fi ndings are shocking!


I


f like many, you have based your business around having zero, or very few marketing bucks to spend, then you are probably one of the many that chooses instead to pollute my timeline with pathetic tripe from this sponsored or that sponsored person! Forcing a millisecond of video from someone dressed like they should be on a kids morning TV programme, rubbing hands and looking side to side trying their hardest to become the next Ben Fogle. Well, your time is up, and good! It’s about bloody time!


I’m speaking on behalf of thousands of people here, before you write a letter in blood and type your fi ngers away to the bone!


I would hold my hand up and wear no clothes for a week in Debenhams window if someone proves to me that their 115.5k views (how come its always point fi ve views) and say they sold to more than 10 per cent of these people on the back of it.


They might have sold if someone had told them about it, via another medium, but not Facebook, it doesn’t infl uence sane people, anyway. So what’s going on in the world of the unicorn and fairies? Our American buddy, Mark Zuckerberg, has been doing a little bit of soul searching of late about the very real effects Facebook may be having on its users. Some say he might even be


1 Steve Collett 1 54 | Tackle & Guns | February 2018


responsible for the huge amount of ‘Fake News’ that may have infl uenced the US presidential election. Who knows?


One thing is for sure, there are lot of people out there right now, reading this, who earn a crust from producing written word content and video so that it can be peddled to the unsuspecting public for relatively cheap beans. Those ‘cheap beans’ have become


Waitrose luxury, top of the shelf, black label Armani beans! And it’s going to affect the trade and jobs, whether you like it or not.


Forcing a


millisecond of video from someone dressed like they should be on a kids morning telly programme, rubbing hands and looking side to side trying their hardest to become the next Ben Fogle.


The main reason, according to our little American buddy, Mark, is that “public content-posts from businesses, brands, and media are crowding out the personal moments that lead us to connect with each other.” There will be a small door left open


www.tandgmagazine.com


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