NEWS
Sonik looks to dominate the mid-market
Top quality product at the right price point, backed with aggressive marketing campaign, key for the brand.
F
ollowing on from the hugely successful VaderX launch last
year, comes what looks like another slam-dunk seller from Sonik, the DominatorX series. A concise range of rods that look the business and performance well above their price tag, plus a stunning 8000 big pit reel that is lightweight, silky smooth and has exceptional line lay, look set to take a healthy slice of market share in 2018. The rods have an RRP of only £129.99 and have a hard to refuse ‘buy 2 get one free’ deal for the consumer, which will be effectively marketed in store via a custom new rod stand. The rods feature a high modulus 1K woven carbon fi bre blank and multi-directional carbon lay-up in the tip for unparalleled accuracy and performance. A smooth progressive casting action is matched to a slim lightweight blank that is bang up to date for the latest carp fi shing tactics. Whether it’s launching leads and PVA bags to the horizon or battling hard fi ghting fi sh at close range, the DominatorX rods keep the angler in control at all times.
The DominatorX 8000 reel features a lightweight graphite body and a long cast tapered aluminium spool. Super- slow oscillation gearing gives perfect line lay and the Quick-Torque™ drag system keeps total control of a hard fi ghting fi sh. Supplied with two double anodised aluminium spools with twin oversized line friendly line clips, sleek black styling, gun metal highlights and a barrel shaped wooden handle that adds a classic retro touch, it takes some beating for the price tag of only £79.99 RRP.
A brand new website has just gone live featuring all the new 2018 products, which will feature short, punchy videos for each new item as
part of an effective online marketing campaign. “We are excited by the potential of our new ranges for 2018,” explained Ian McCormack, commercial director, “and will be working tirelessly to actively market and promote them for all our customers. It is one thing having an effective sell in of a new product range, but the responsibility now is to ensure strong sell through for our dealers.”
Dominatorx Carp Rod 10' 3.00Lb Dominatorx Carp Rod 12' 2.75Lb Dominatorx Carp Rod 12' 3.00Lb Dominatorx Carp Rod 12' 3.25Lb Dominatorx Carp Rod 12' 3.50Lb Dominatorx Carp Rod 13' 3.50Lb Dominatorx S+M Hybrid Rod 12' Dominatorx S+M Hybrid Rod 13' Dominatorx 8000 Big Pit Reel
SONIK SPORTS T 01670 798 910 E
sales@soniksports.com W
www.soniksports.com
1
DominatorX 8000 reel with retro handle
The rods have an RRP of only £129.99 and have a hard to refuse ‘buy 2 get one free’ deal for the consumer to boot.
£109.99 £129.99 £129.99 £129.99 £129.99 £139.99 £89.99 £99.99 £79.99
20 | Tackle & Guns | February 2018
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