• To demonstrate that active molecules of feed additives consumed by sows in their diet can be found in their milk.
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To demonstrate that the use of feed additives in the maternal diet during gestation and lactation can modulate a piglets feed consumption, growth and/or feed efficiency.
• To demonstrate that a continuity in terms of exposure to the active molecules of the additives via the maternal feed, milk and piglets’ feed will promote feed consumption, growth and/or feed efficiency in the progeny.
The results of our work with INRA showed that feed additives in the
maternal diet did modify their milk sensory profiles and increased piglet birth weight, average daily weight gain and intakes, improvements which continued to slaughter (+5kg). The results were scientifically published and accepted in 2017 and we’re sharing this work with customers globally as well as looking at future research opportunities to drive feed efficiency further in the industry; some initial, non–scientific trials have already heralded promising results in feeding milking cattle, for example.
Interestingly, farmers’ perception has not changed in 30 years – their first judgement on smell and look decides whether or not they feed it to their animals. We were involved with some research in the US market that shows adding more flavour does have positive effects on intake and farmers will spend more if they see products delivering better performance. Sadly, parts of the feed manufacturing industry still see flavours as farmers do, being a fixed cost and reluctant to really embrace their opportunities despite the wider public and environmental pressures to improve feed efficiency.
Technology on farm is driving huge
changes in the way animals are being fed across all species globally – the rise in popularity of robotic milking systems over the last five years is a notable example. This one system places a critical emphasis on appetising feed and encourage cows in, then palatable feed to ensure cows eat, with damaging results for producers if the feed fails. We can see feed manufacturers already focusing on technology changes to ensure their customers are not let down and we are ready with our expertise to help meet that need.
Current and future global pressures on
availability and sustainability of raw materials is also a focus and we’re certain there’s an opportunity to further develop our technology for the benefit of the feed industry. Legislation changes will continue to drive
food security throughout the entire supply chain, which can only be positive for all concerned. We’re well placed with a great
regulatory team already within in the business to ensure our customers are advised correctly and have complete peace of mind. And, from the human food chain, combination flavours have
exploded in popularity. ‘Multiple sensor stimulus’ is where an aroma and taste are different, for example, a cherry, citrus or vanilla aroma to stimulate appetite response, but the taste of sweet caramel to capitalise on palatability. Our technology and expertise already gives us the ability to deliver these concepts to animal and pet feed manufacturers.
On a personal level, I’m excited as Inroads begins its journey with Rob, our son, at the helm. His, and the team‘s knowledge of how flavours, aromas and sweeteners work is extensive, and I’ll certainly be on hand to make sure we continue to make progress in both the agriculture and pet markets.
Celebrating 30 years’ trading history is also an achievement to be
hugely proud of. We‘ve decided the time is right to refresh our image so that it more closely reflects the business we have become, and it now includes small details that acknowledge our history, whilst positioning ourselves better for today’s marketing needs. Our new website at
www.inroadsintl.com will be supported by all of our communications, stationery and marketing collateral transferring to the new design over the coming months. So, I’m sure the next 30 years will see our mission unwavering – to
use our expertise to enable animal feed and pet food manufacturers to push the boundaries of nutrition, and whatever drives our customers’ flavour requirements, we will create a product to fit.
Inroads International new branding focused on flavours and aromas. FEED COMPOUNDER JULY/AUGUST 2019 PAGE 37
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