We’re told that the first tote bags were developed as part of an advertising campaign by either LL Bean or a small shoe store somewhere in Ohio. Ever since these early incarnations, these multi-purpose bags have been adorned by thousands of logos by the world’s biggest brands. Massively popular as freebies and give-a-ways at shops or expos, the tote bag, under today’s more environmentally educated population is a trendy and multi-use accessory. In recent years the cosmopolitan tote has found its way onto the shelves of the world’s most exclusive stores. It seems that whether you are carrying your bio fruit, gym gear or even the miniature four legged friend, the tote is here to stay. CONNOLLY TOTE €670 www.matchesfashion.com
