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Sail or Return


FROM THE FASHION LOUNGES TO HIS STELLAR YACHT NAMED MAIN, GIORGIO ARMANI’S PRINCIPLES FOR STYLE, SIMPLICITY AND LUXURY ARE THERE FOR ALL TO SEE WORDS: JAMES EVANS


G


iorgio Armani has always gone about his artistic craft by fulfilling a few simple rules – be bold, be imposing, be clean and be ruthless. It’s little surprise then that while every suit, jumper, t-shirt, leather jacket, pair of jeans, wristwatch and fragrance fulfils strictly an Italian style visionary’s modus operandum, his yacht wilfully obeys the same rules too.


“The self-awareness of whatever it is we do is an important thing,” says Armani, opening up with perhaps a predictable dose of raw philosophy. “We have to consider the view from the outside as well as how we perceive ourselves, as really we are a combination of the two.


“A boat is very similar. Your own perception of what it is, from the inside, on board, is very different to almost everyone else’s, but who is correct in their view? You, or them?”


Armani’s superyacht, Main, was built by Codecasa in 2008. It measures 213ft long and radiates in chic lines, rich-black matt casing, gold piping and a formidable look that is as imposing as it is unforgiving. Put it alongside Steve Jobs’ Venus, Sailing Yacht A (another Philippe Starck creation), or perhaps even Guilty, complete with haphazard Jeff Koons camouflage, and you have four of the most bullish, statement-led yachts in the world; yet if you had to pick


one, you’d only ever step foot on Armani’s muscular mega-boat.


“It is fun for me,” the 84-year-old Italian says. “I do not take it too seriously but it is leisure, a home, but also a place for work.


“I always want to be working, and if I can move around and be comfortable, then I’ll work better. And that’s what Main gives me.”


Sure, the ‘work’ Armani refers to will obviously include answering the odd email and perhaps looking over the latest set of new-season sketches put together by a design team that has created for him a personal wealth of over £8billion. Mostly though, when the day job boards this superlatively dressed yacht it is for the purpose of photo shoots. After all, for someone who has always kept his affairs close to home, where else would the company’s founder suggest…


Armani’s tours on the yacht have taken him to locations including Monaco and the Amalfi Coast, though the designer has been known to venture as far afield as Jamaica in his time away from the catwalks. Having previously taken the wheel at the yacht Mariù – named after his mother – to sail around the small volcanic island of Pantelleria, just off the coast of Sicily, Armani admits he quickly wanted to go further. “I had spent years chartering and Mariù was a boat I was in


ONBOARD | SUMMER 2019 | 27


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