WHY LORD SUGAR’S NEWLY FOUND PASSION FOR THE WAVES MAY HAVE ONE OR TWO TWISTS STILL TO COME WORDS: RICHARD ALDHOUS
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t’s fair to say Lord Sugar’s entrepreneurial foundations have been firmly land-based. From selling car aerials out the back of a £50 van, to learning how to market every variety of fruit and vegetable at a greengrocer shop just around the corner from the north-east London home where he was raised, the heartbeat of what is now a multibillion pound empire that every self-made businessman can relate to was definitely first heard on terra firma.
And now, in his self-confessed ‘senior years’, the 71-year-old finds himself sitting back to enjoy the fruits of his labour (whilst still keeping a finger or two on the pulse of multiple businesses interests in everything from computing to digital, cosmetic surgery to bespoke baking. “I think when you’re in business, you’re in business,” he begins. “That’s why I always come back for another series of The Apprentice, because it’s the thrill of making money that I can and will never shake, and it doesn’t matter what sector that’s in… I’ve sold stuff in pretty much all of them anyway, including ice to the eskimos!
