Enhanced battery technology has enabled the development of the new Faresin 17 metre telehandler. NOT THEIR FIRST RODEO GGR Group surely knows the lifting business, but what’s new with the
company and how is it pushing the eco agenda? We spoke to Marketing and Special Products Director, Daniel Ezzatvar to find out.
I
t’s only when you encounter certain accents that you realise how little you hear
them. Dan Ezzatvar is undoubtedly Scouse (by way of Skelmersdale) and he knows the lifting game inside and out. But then the company, in spite of its size, is still a family firm at heart, the initials denoting Gill and Graeme Riley – the former swinging by reception to say hello, as I waited for my appointment.
Dan and I first met at the 2020 Executive Hire Show, where GGR semi-launched the
groundbreaking Faresin 6.26 electric telehandler – the unit was a day late arriving in the UK, so was put on display outside the venue instead.
“When it comes to electric machinery, the electric telehandler wasn’t our first rodeo,” says Dan. “Most of our machines are used in restricted or environmentally sensitive areas, so 80+ percent of products were already battery powered or mechanically operated.”
True enough that GGR Group launched the first electric telehandler, but how do you now differentiate the product in an increasingly crowed sector?
Marketing and Special Products Director, Dan Ezzatvar.
“There has been a lot of work done on the battery technology and the telematics
system, which is now compatible with MachineMax. We were already two years ahead of the game when most of the competing machines launched.
“The battery technology is the key selling point. Capacity has been boosted by increasing the cell density, without expanding the size. This is scalable and has led to the development of the new Faresin 17.40 electric telehandler, which many thought wasn’t even viable.”
It’s unlikely that we’ll see the end of diesel- powered machinery any time soon, but is battery technology based on rare earth materials the solution in the longer term?
“First of all, I think that operator training and knowledge-sharing are just as important as any innovations – there’s certainly a way to operate machinery more sustainably and economically. Hydrogen definitely has its place, but the technology isn’t quite there yet and we don’t have anything in development right now. I am a fan of HVO, although I’m not fully up to speed with all the ethical arguments.”
30 Executive Hire News - Nov/Dec 2022
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