ExEcutivE REPORt Smart thinking
As refrigerators are getting smarter, it's no surprise that the hire industry is getting a digital makeover. MHM Operations Director Rob Pullen explains…
D
igitisation is revolutionising the hire industry, much like a superhero
swooping in to save the day. It's enhancing operational efficiency by automating manual processes, which means less time spent on paperwork and more time for coffee breaks, it's improving accuracy by minimising human error and its elevating customer service by enabling real-time tracking and communication.
wholeheartedly. One of our key initiatives is the use of telematics and trackers in fleet management. This allows us to monitor our equipment in real-time, providing valuable data that helps us optimise usage, prevent thefts and improve maintenance scheduling.
We've implemented a digital inventory management system that has revolutionised the way we manage our equipment. With this system, we can track the availability and location of every item in our inventory. This has not only improved our operational efficiency, but also enhanced our customer service by enabling faster, more accurate responses to customer enquiries.
Digitisation is the way forward for MHM Operations Director, Rob Pullen.
The benefits don't stop there, however. Digital platforms are facilitating seamless transactions, making it easier for businesses to hire equipment and for hire companies to manage their inventory. It's like having a personal assistant who never sleeps. This not only saves time but also reduces the risk of errors and misunderstandings.
Moreover, digitisation is opening new opportunities for growth and innovation. With digital technologies, we can collect and analyse data in ways we never could before. This data provides valuable insights into customer behaviour, market trends and operational efficiency.
In short, digitisation is not just changing the way we do business in the hire industry; it's changing the game entirely. And in this game, those who embrace digitisation are set to come out on top.
At MHM Group, we've embraced digitisation
We're also harnessing the power of data analytics to drive our business decisions. By analysing data from our digital systems, we're able to gain insights into customer behaviour, equipment usage, and market trends. This helps us make informed decisions, from pricing strategies to investing in new equipment.
Digitisation isn't just about making our lives easier, though, it's also about making our planet happier. We're working towards a greener, more sustainable future by boosting efficiency and cutting down on waste. At MHM Group, we're aiming to be carbon- neutral by 2030 – and we're using digitisation as our secret weapon.
But how does digitisation contribute to sustainability? Let's break it down.
First, digital processes are typically more efficient than traditional ones, which means less energy consumption. For example, digital inventory management reduces the need for physical checks, saving time and fuel. Similarly, digital communication reduces the need for paper, saving trees in the process.
Digitisation allows us to monitor and optimise our energy usage. With the help of smart sensors and data analytics, we can identify energy wastage and take steps to
Digitisation also offers more sustainable solutions for customers.
reduce it. For instance, telematics can help us optimise our fleet's routes, reducing fuel consumption and emissions.
Thirdly, digitisation enables us to offer more sustainable solutions to our customers. For example, our digital platforms make it easier for customers to hire equipment instead of buying it, promoting a more circular economy. Moreover, real-time tracking of equipment usage can encourage customers to use equipment more efficiently, further reducing environmental impact.
Finally, digitisation helps us measure and track our sustainability performance. With digital tools, we can collect data on various sustainability metrics, from energy usage to waste generation. This data can guide our sustainability initiatives and help us track our progress towards our carbon-neutral goal.
Digitisation is not just transforming the hire industry, it's also paving the way for a more sustainable future and we're proud to be part of this journey. We also believe that the hire industry has a crucial role to play in the fight against climate change, and we're committed to doing our part. So, here's to a future that's not just digital, but also green! n
Telematics helps to track performance and optimise routing
July/Aug 2023 - Executive Hire News 23
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