project profile
Blackpool Pleasure Beach. These new attractions will allow thrill-seekers to enjoy their visit even more, will attract new visitors, and encourage existing visitors to stay longer. They will create jobs, regenerate a part of the town that is in need of love and attention, and boost trade,” he says. It is estimated that the all year-round
themed gaming zone, with thrill and family rides, arcade games, laser tag arena, bounce park and bumper cars is also planned. A themed bar and event restaurant
concept with “roller coaster” service, hourly special effects shows and exploration tours as well as hotels, shops, restaurants and more have been earmarked for the site.
year-round attraction Blackpool Council is working closely with both parties to help unlock the development opportunity, which is currently envisaged to be delivered in several phases over an
eight to nine-year period, with work starting as early as 2020. “This really is a once-in-a-generation
opportunity that has the potential to alter the face of our town. Over more than 50 years, many ideas for this site have come and gone. The difference this time is that we have worked very hard with our fantastic partners at Nikal and MIE for almost two years to create a scheme that is not just aspirational, but highly deliverable,” says the Leader of Blackpool Council, Cllr Simon Blackburn. “We already have, to my mind, the best amusement park in the UK, in the form of
attraction will attract 600,000 additional visitors a year with a combined annual spend of £75m. It will also create 1,000 new jobs for people in Blackpool. “This new development, alongside the
other investments taking place in the town, represent a game-changer for our visitor economy. We have long stated that a key objective is to create a year-round destination that delivers year-round employment. Blackpool Central will play a major part in that ambition,” says Cllr Blackburn.
www.blackpool.gov.uk www.mediainvestent.com
www.nikal.uk.com
leisuredab.co.uk 21
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