Focus on Digital Printing
THEMAGICTOUCH One printer, multiple solutions
T
heMagicTouch, as global pioneers of the digital image transfer process for the past 25 years, continues with a host of original developments and innovations. The company offers the latest in white- toner printer technology with the new A3 TMT/OKI 8432WT model. The printer maintains the five-star rating for compatibility with all nine different transfer papers available from TheMagicTouch, with each paper offering unique market opportunities with multiple printable product options. The A3 Pro8432WT model together with the existing A4XL Pro7411WT printer feature new toner configurations and are installed and powered using the bespoke SpaceControl RIP software to assist in colour management and transfer paper selection. The SpaceControl software offers the user a host of unique product applications specific to TheMagicTouch. These include options to control the running order of the toners enabling the white toner to be applied first or last to the transfer. All TMT/OKI printers come with a standard three-year warranty.
Jim Nicol, managing director, explains:
“The TMT/OKI solution is the best option for digital image transfer. The printers are quick, have outstanding image quality and are very affordable. Using the latest white- toner technology the range of printable applications continues to grow and
EPSON A digital printing game-changer E
pson is a game-changer when it comes to digital printing for both printwear and promotional material. With an emphasis on quality it has bought inkjet solutions to the professional markets for signage, photography, textiles, labels and much more. One area of exceptional growth is dye sublimation and Epsonʼs SureColor SC-F models (SC-F9200, SC-F7200 and SC-F6200) have become bestsellers. All feature Epsonʼs PrecisionCore technology and TFP printheads that work in tandem with Epsonʼs UltraChrome inks. Although the ʻFʼ for fabrics points to textiles these printers are extremely versatile and can produce décor, fashion and upholstery items and, with a polyester coating, print on to hard objects such as decorative plates, cutlery, phone cases, fobs and more.
In 2016 total digital printing of textiles (digital reactive and dye sublimation technology) accounted for 1,719,874,536sq m worldwide which equates to 4.69% of analogue produced fabrics (source IT Strategies). Growth is dramatic – WtiN Intelligence puts it at 17% per annum until 2019.
Fashion designers like John Herrera and Richard Quinn have worked with Epson to produce collections to rock their industry. But this is equipment that is not exclusive to the big hitters. Producers of textiles, décor and promotional materials can offer a practical solution to creative designers or brands or develop their own vibrant, stand-out products easily and profitably.
www.epson.co.uk | 70 | October 2017 SureColor SC-F7200
www.printwearandpromotion.co.uk
includes 100% cotton, denim, nylon, polyester, performance fabrics and even leather, all regardless of colour. The printer when not printing one of the nine different transfer papers can still function as a traditional colour printer with the ability to also print plain paper, wristbands, labels and a host of traditional paper stock.” TheMagicTouch allows those yet to benefit from transfers to do so without the financial risk or capital investment normally associated. Garment decorators must consider TheMagicTouch an additional sales and marketing tool that assists in creating new business and improved contact with both existing and prospective customers. Jim added: “Customers today, at all levels, expect more in regard to service and commitment from suppliers. When presenting customers with a personalised sample product for evaluation the reaction is always positive, and thatʼs what sales is all about. Customers are impressed when you make a bit more effort and do something a little different to gain their trust and attention.” TheMagicTouch continues to host various open-house events together with regional roadshows throughout the year where the new printer will be available for evaluation. The company from its UK headquarters in Dunstable offers a host of other transfer solutions including the MagiCut range of textile vinyl, sublimation, printable consumables, heat press
Nine different transfer papers available
equipment, and eco-solvent based technologies and printers.
Jim continues: “Over the past five years we have seen a dramatic rise in the number of customers attending our seminars. Most customers find it difficult to focus their sales and marketing while fulfilling their existing ʻday to dayʼ demands. Experience and feedback from customers confirm our business support plays a major role in helping make their marketing more cost effective and delivers real results.”
www.themagictouch.co.uk
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