Industry News
Schoolwear Association research reveals uniforms can be a powerful tool
N
ew research by the Schoolwear Association has revealed that both children and teachers see uniform as a powerful tool for promoting wellbeing and tackling the kind of appearance-related pressures that could lead to mental health issues. The Schoolwear Association commissioned a two-stage research programme, carried out by independent researchers, OnePoll and Family Kids and Youth, to explore teachersʼ and young peoplesʼ views on mental health issues and the link to appearance, identity and bullying in schools. The associationʼs chairman, David Burgess, said: “While most schools back uniform these days they often have to fight battles with parents to justify the choice and cost of uniform. We feel itʼs important to provide real and tangible evidence of the benefits of uniform for
young people so that parents can have confidence in schoolsʼ decisions to enforce it and so they can value the investment they make in buying it for their children.”
In the survey with teachers, 75% reported they have seen an increase in the number of children with mental health problems in the last five years and two thirds felt that kids face increased pressure about fashion and appearance. While 83% said a good school uniform reduced this pressure in schools and could prevent bullying based on appearance or economic background. The young people in the study agreed that school uniform is a force for good. In a series of focus groups carried out by Family, Kids and Youth, 50 12 to 14 year-olds in an Essex school, shared their views on how uniform helped to reduce anxiety about their appearance and worry about fitting in with their peers. Many said they would feel under
pressure to wear branded clothing and footwear to fit in and avoid being bullied if there was no school uniform. This, they said, could pose problems for those who couldnʼt afford these kinds of brands but also for those who could. Mr Burgess added: “We have carried out previous research which shows that wearing school uniform can lead to improved learning, better behaviour and greater safety for pupils. Weʼve also demonstrated that uniform presents excellent value for money when compared with everyday childrenʼs clothing.
“This is the first time we have really looked at its effect on well-being and itʼs clear from the research that both teachers and young people think school uniform helps students to feel like they fit in, avoid bullying and establish their identity within the boundaries set by their school. We think thatʼs well worth the investment.”
PSIʼs textiles hub becomes more diverse and informative F
rom January 9 to 11, manufacturers and finishers will showcase everything the textiles industry brings to the promotional products market in PSIʼs textiles hub. Visitors will be able to learn everything there is to know about textile finishing at five hands-on practice islands, take a textile discovery tour of the exhibition area, follow the first cotton learning path illustrating the way from cotton to final product, and attend the Forum for Textiles for a heavy dose of expert know-how.
As well as this, visitors will be D
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www.printwearandpromotion.co.uk
able to enjoy the catwalk, where professional models will present highlights from participating exhibitorsʼ collections. PSI director, Petra Lassahn, said: “Textiles are the clear focus of the promotional products industry. With the expansion of the Textile Area and the new items weʼve added to the programme, weʼre specifically addressing the interests of our visitors. Weʼre thus providing even more space for manufacturers, distributors and finishers to network and learn about new products and processes.”
The 2017 textiles hub
About 35% of trade visitors attend PSI because of a concrete interest in textiles. Some 30% are interested in textile finishing, as well. Companies such as
Falk&Ross, Gustav Daiber, TeeJays, ID, Lynka and Clipper will be displaying their latest products in the textiles hub. The Textile Area can be found in Hall 10 at Messe Düsseldorf.
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