The Big Interview
quarters of an inch and uses needles described as harpoons. This creates a hand-finished look to the belts. Other stitching machines are setup to edge stitch around the belts.
The range of web belts that Devanét UK supplies are thicker than traditional polypropylene web belts and are designed to be used as functional work belts in military or industrial settings. These belts can be Pantone matched and full colour printed to exact specifications or the woven webbing itself can be specifically created, but only in high volume orders due to the work involved. Widths from 20mm to 100mm are available.
Diverse client base
The range of clients that Devanét UK works with is quite surprising. In recent months perhaps the most prestigious client that the company has produced belts for is Adidas. Adidas commissioned Devanét UK to produce 1,250 belts for Team GB to wear during the Olympics in Rio de Janeiro. “We were surprised and delighted that Adidas called us. To have the chance to work with a company as highly regarded as Adidas is a great endorsement for us,” says David. As well as the ability to create one-off bespoke pieces, Devanét UK also takes on big projects. One of the biggest orders that David and Alan have had to fulfil was for workwear supplier Castle Clothing. Within a six-week period the team manufactured 5,000 web belts for the company.
Other clients range from high-end fashion designers, to golf clubs, to well- known household brands. Perhaps one of Devanét UKʼs most diverse clients is a company that sells leather collars for dogs. In a nutshell, there isnʼt anything that David and Alan canʼt do with a piece of metal or leather. The only limitation is the customerʼs imagination. Devanét UKʼs latest innovation is a range of sublimation printable belt
We were surprised and delighted that Adidas called us. To have the chance to work with a company as highly regarded as Adidas is a great endorsement for us. – David Webster
, director , Devanét UK
The belts commissioned by Adidas for the Olympics
buckles. This product range was shown for the first time at Printwear & Promotion LIVE! earlier in the year.
The belt buckles are all custom made in Congleton and designed to take a ChromoLuxe insert, which provides a base for a high quality full colour print. The feedback that David and Alan received on this product range and others at the show was excellent and orders have been through the roof since.
As far as David is aware, the service that Devanét UK provides and the products that it makes are unique in the UK. He adds: “There are what I call skilled artisans, people trained in the art of saddlery, who are able to make leather belts by hand. And there are those that import belts by the thousand from China. But we are able to create bespoke, small and large volume buckles and belts designed according to a customerʼs wishes all here in the UK. That is what makes us different.”
David Webster demonstrates the design stage
www.printwearandpromotion.co.uk
Being British made is something that David believes is part of Devanét UKʼs attraction. “This really makes a difference to the customer, especially those who work in fashion. Customers are interested in knowing the back story of their product and where it was sourced,” he adds. It is clear that David and Alan love what they do. “What is important to us is that we are willing and able to interpret customersʼ wishes. Some of the designs that customers come to us with would have been turned away from other companies due to their complexity. The fact that we are able to produce unique custom-made belts is what sets us apart. “I get such a buzz from seeing customersʼ reactions when we show them the final product. We try to help everybody. Weʼre not perfect but we try,” David concludes.
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