Focus on Digital Printing THEMAGICTOUCH Grow your revenue while keeping costs down I
n business we all have one thing in common, creating revenue growth while at the same time keeping control of costs and capital investments. For that reason alone itʼs worth investigating TheMagicTouch image transfer process and understanding how it complements DTG printers in assisting users to offer more than just T shirts.
The personalisation and short-run market continues to grow and will continue to as garment decorators are more active in creating business as a direct result of supplying a sample for evaluation. The future orders may be smaller but are certainly more profitable. TheMagicTouch offers affordable digital print solutions for the personalisation and decoration of garments and promotional items, many of which are not possible using any DTG. The toner transfer process also offers the ability to easily decorate
ROLAND DG I
The path to profitable personalisation LEF-300
n a slightly congested industry, only made more so by the age of internet shopping, it can be difficult to stand out from your competition. A time honoured way you can differentiate your offering is with quality. The VersaUV LEF series, including the LEF-12, LEF-20 and LEF-300, provide
businesses not only the versatility to produce exactly what your customers want, when they want them, but the quality to ensure they keep coming back for more. A big buzzword in all customer facing businesses is upselling. With Roland DGʼs VersaUV technology, combined with the vibrant quality and production capabilities of ECO-UV ink, encouraging a loyal customer to upsell is simple. A customer who may place an order for 50 pens for a small event is far more
shirt sleeves, collars, bags and caps quickly and economically. The transfers are compatible on any colour textile including cotton, polyester, nylon, leather, polypongee, denim, performance fabrics and high vis workwear. Digital printers available
OKI Pro7411WT Sleeve design
include the award-winning Pro7411WT printer with its unique white-toner compatibility with all nine different TMT transfer papers making it the most versatile digital printer ever. Now available at less than £2,000. Not really a capital investment when you consider it comes with a three year warranty.
The latest single-step T.One transfer paper enables the user to print full colour (including white) designs to any pastel,
white or non-dark garment/textile regardless of colour or textile composition. The transfer is applied at 140°C to avoid any scorching or heat press marks on the garments. The printed transfer is then sealed using the supplied silicon sheet for outstanding wash durability and great feel. Contact TheMagicTouch direct to arrange a demonstration of this unique and established technology.
www.themagictouch.co.uk PENCARRIE
Look no further for all your printing needs
D Smartphone cases
likely to come back with a 1,000 pen order for their next big event if the ink stays vibrant and durable with a beautiful finish after weeks of use. When your loyal customer returns you will then be able to upsell with further personalised items, all possible on the versatile VersaUV series. VersaUV ECO-UV inks also comes in both white and gloss varieties, white ink helping colours to pop when used as a base coat on clear substrates, and gloss ink bringing luxurious finishes when used in combination with our texture library with 72 pattern presets ideal for raised or embossed effects. The choice between a CMYK prints, or added white and gloss effects, is ideal for businesses who want to offer a simplistic customisation line and a luxury line to accompany it, another fantastic example of upselling.
The path to profitable personalisation is a simple one – all it requires it a bit of investment and of course, imagination.
www.rolanddg.co.uk www.printwearandpromotion.co.uk
id you know PenCarrie supplies everything you need for digital printing, as well as garments? Featuring a range of DTG inks and accessories, look no further than PenCarrie for all your printing needs. Printing accessories include the DuPont Pre-coat (AM002), a pre-treatment for dark fabrics, as well as the Polyprint Polycoating (AM103), a pre-treat for white and light coloured fabrics, including polyester. For DTG printing, PenCarrie offers a range of Polyprint DTG Power Inks (AM101) which are specially formulated to create more vibrant colour prints. These inks have a curing time of less than half of most DTG inks, meaning you can produce more without
compromising the quality.
Polyprint DTG Power Inks (AM101)
PenCarrie also supplies DuPont DTG Inks (AM001). These water-based pigment inks are specially designed to produce vivid colours and soft hand prints. Theyʼre also extremely resistant to washing and environmentally friendly too.
PenCarrie advises that you check that your equipment is suitable for any consumables products you purchase as PenCarrie cannot be liable for any issues resulting from incorrect product use. If you have any queries on the DTG digital printing range available, please get in touch with John Williams at The Academy by email
theacademy@pencarrie.com or call 01884 211977.
www.pencarrie.com October 2016 | 49 |
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