Industry News
Coloreel enjoys successful product launch
O
n September 17 to 20, Coloreel introduced to the European market its instant thread colouring unit at Avantex in Paris.
The product launch of Coloreelʼs instant thread colouring unit and the included colourisation software Coloreel Studio received a welcome reception. Over a thousand visitors came by the Coloreel stand to learn more. Embroidery producers, digitisers, designers and apparel manufacturers including high-level brands were very impressed by the Coloreel unit and many
requests to buy the revolutionary product were made.
Joakim Staberg, founder and innovator at Coloreel, said: "Finally, after many years and so much hard work, we have now launched our first product! The market response is exceptional and itʼs very inspiring that people came to Paris from all over the world just to meet with us." Coloreel distributors, leading brands in the apparel industry, partners and end- customers came to celebrate this historic product launch with the Coloreel team. Magnus Hellström, VP sales & marketing at Coloreel, added: "I feel
Snuggle recruits business development manager
T
om Levitt has joined the team at Snuggle as the companyʼs new business development manager.
For the last two-and-half years Mr Levitt has worked for Ralawise, where he was quickly promoted from field sales into business development. Working for one of the largest clothing distributors gave him unparalleled access, experience, knowledge and hands on understanding of the huge variety of clothing available and the different sectors it can apply to. He said: “I've known Snuggle for the past two-and-half years and they are a great company with a strong ethos on service and quality. With more and more focus on direct to garment printing and the industry ever adapting and evolving with digital printing it felt it was the right time to focus on the exciting changes and growth Snuggle has to offer. "I'm looking forward to my new role as Snuggle's first business development manager; the team have been making lots of exciting changes over the past few years and as they continue to grow I hope to be a key part in driving that growth forward." Mr Levitt will represent Snuggle out on the road to develop new business and form new customer relationships.
www.printwearandpromotion.co.uk
Shipping of Coloreel will begin in 2019
proud and happy, all the visitors were impressed, both the ones we have had contact with earlier and the new ones we meet for the first time. We have every feature people ask for in the Coloreel unit and that feels great."
Shipping of the Coloreel units to customers in Europe will start at the beginning of 2019 with the USA following. The next step for Coloreel is to broaden the distribution in a very quality assured and service-oriented way. The product launch of the instant thread colouring unit was a clear indication that the whole world is longing for this product.
New CEO for the British Promotional Merchandise Association
J
Tom Levitt joins the team at Snuggle
Shabbir Maimoon, one of the companyʼs directors, said: “We've thought about having a field sales representative for quite some time and felt the time was now right to move forward, Tom is a great person to work with, he's efficient, hard working and will always do his best to accommodate to the customers' needs. “We're confident he's going to fit right in with the rest of the team and the standards that we, at Snuggle, expect. With the additional investment in the Kornit Avalanche HD6s that we made this year it's never been a better time for us to meet our existing customers and to also meet new customers and show them what we can bring to them to help increase sales without increasing work!"
on Birrell has joined the team at the British
Promotional Merchandise Association in the position of CEO. Mr Birrell brings with him a wealth of industry knowledge having worked in the sector both as a supplier and most recently as a distributor for GeigerBTC.
He said: "I have spent the last 16
Jon Birrell joins the BPMA
years in an industry that I have grown to love and am very proud to have been involved in, with a deep understanding initially from a supplier perspective prior to the move across to the distributor side. "I'm thrilled and excited by the opportunity to lead our association into a new chapter, further enhance member engagement and improve the end user perspective regarding promotional merchandise as an essential part of the marketing mix. I look forward to making an impact and getting to know the members in the coming months." BPMA chairman, Graeme Smith, added: "We are thrilled to have someone of Jonʼs calibre join the association. He is highly regarded and respected amongst his peers and his understanding of the entire supply chain from manufacturing through to end user engagement, makes him the perfect candidate to drive the association forward. "He is a highly motivated individual who is passionate to continue to build the reputation of our industry, by reinforcing the benefits and value offered to members of the association."
November 2018 | 9 |
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