The Promo Column Time for inspiration
As we race towards the end of the year, inspiration can be hard to find, so a trip to Farnborough recently for the Merchandise World show was a great chance to catch up on some new and interesting products, as well as product branding techniques. Promotional products commentator, Stuart Derrick, reports.
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Well, maybe as a birthday present (thatʼs a hint dear!), but what about if you can brand them? Now youʼre talking. Strideline is a US company that takes one of the simplest items of clothing and elevates them to the promo industryʼs hottest item. Although new to the promo industry, the company has been perfecting the art of the sock for nearly 10 years. Now, Stridelines are sold in more than 5,000 stores in the US and are worn by top athletes. The company
Strideline socks
ometimes itʼs not so much the product as the application that makes an item come alive. Take socks for example. “Boring!” I hear you call.
Reusable bags by
Diseños NT
claims to be the most comfortable sock on earth it has a full product line-up for any clientsʼ sock needs. They range from print to knit, fuzzy to business, fundraisers to give-a-ways, everyday to athletic, sleek to wacky. Because the socks come in different length, from trainer socks to knee highs, you can tailor your message to the print area. Well, if the sock fits!
The fabric front
Still on the fabric front, a cool new product is Towelli by RSN Exim, a Turkish specialist in textile promotional items. Sports towels are a great merchandise offering for health clubs and sports teams, and he company has added a bit of extra value with its Towelli product. The ingenious item features two magnets on the corners of the towel providing a simple fastening device that means that the towel can be secured around your neck or other part of your person. Because the magnets are silicon covered, they remain washable as usual. The towels are available in unicolour or bicolour options and are made with 100% luxury Turkish cotton.
Reusable bags have become one of the most popular promotional items
These reusable bags can feature striking designs with the highest printing quality. They are manufactured in Europe and the products are 100% recyclable and reusable. Closer to home, Planet Eco Bags promises that it is taking paper bags to the next level with its durapaper bags which is paper, but not as you know it. The reusable bags are available in several different styles such as mega market, shopper and fashion. The bags, which really are made of paper, feature an ingenious liner which makes them super strong and capable of carrying up to 18kg of weight. They are water repellent and have long life reusability. And when they finally give up the ghost, many years from now, they are 98% biodegradable.
A welcome addition Towelli by RSN Exim
since the plastic bag tax was introduced, and I should know. My car boot is full of them. Diseños NT, is a leading Spanish manufacturer of reusable bags and covers. Its technology and advanced machinery allow the development of highly resistant heat-sealed bags made of nonwoven and pp woven. These bags can bear up to 15kg weight and can be reused more than 100 times.
| 46 | November 2018
Another welcome European addition to promotional items is Bellytray, supplier of the eponymous product. The Dutch company, which has a UK office in Cambridge, invented the Bellytray in 2008. Itʼs an update on the classic usheretteʼs tray beloved of cinema goers of a certain vintage. Rather than simply being used for choc ices and strawberry mivvis, the Bellytray can accommodate an array of food and drink. Originally invented for serving food and drink at events, the tray is equally suited to giving out promotional samples. The basic tray can be branded and has three different types of exchangeable trays that fit into it. For example, you can use an exchangeable tray for presenting plastic soda bottles, or use another tray as a cutting board for a cheeseboard. By adding a purse, the Bellytray can easily be used as a mobile vending tray. The padded shoulder and hip straps have been ergonomically designed to spread the load on the wearer making it easier to carry the try for long periods. Finally, a bit of fun from our good friends Will International. The company is best known for innovative technology items, including merchandise carrying Barclaycardʼs bPay payment technology. Its latest item is the Divoom Tivoo, a new generation pixel art speaker. Whatʼs that, I hear you ask. Basically, itʼs a speaker that can be linked to any device to play music and sound. The cool part is that it is designed to look like a small retro, fat back TV, and it features a 16×16 full RGB programmable LED panel. Using its mobile app, you can design your own graphics with pixels simply by drawing them with your finger. You can upload and share your creations online and view other pixel art with fans around the world. You can even enjoy 24 professional high-quality audio tracks to help with your sleep aid, and then record a voice message as a daily alarm. Whatʼs not to like?
www.printwearandpromotion.co.uk
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