Industry News
Tactical Threads announced as official sponsor of Warrington Wolves
R
egatta Professional's new workwear brand Tactical Threads has been announced as the official sponsor of Warrington Wolves Rugby League Club.
The style-conscious brand is taking the workwear industry by storm while the Warrington Wolves have had a fantastic season. With Tactical Threads made for manual workers in tough environments, and physical activity being at the heart of Warrington Wolves, the two brands are a perfect fit for each other.
There are definite parallels in the tactical thinking that the Wolves must apply to their training and game plans and the design process and ethos of the Tactical Threads brand.
Having launched the partnership in July 2018 Warrington Wolves have been actively supporting Tactical Threads, advertising the products on screens in the stadium, in match day programmes and through social media outlets.
Captain of the team, Chris Hill, has become the official ambassador of Tactical Threads. Mr Hill has been enthusiastic in endorsing the brand through his social media following and by partaking in a promotional video. He also owns his own plumbing company, Premier Plumbing, and is actively able to utilise the products within his work. This has been a perfect way to showcase the sponsorship. As Regatta Professionalʼs first official partnership, the reaction so far has been great. With many of the team already fans of the Warrington Wolves rugby club there is a great deal of excitement surrounding future projects. It is also a perfect fit as Warrington is a historic industrial town and many of the clubs supporters have devoted their working life to the trade industry. This link to the Tactical Threads target audience will prove invaluable during the coming months with open conversations, feedback and a mutual respect for both industries.
● To read the full story head to
www.printwearand
promotion.co.uk
New trade account manager joins USB2U
U
SB2U has appointed Richard Short to the role of trade account
manager, where he will work with the trade team to seek out new business
opportunities and develop relationships with existing clients.
Natalie Sharpe, head of sales and commercial development, said: “Richard brings with him a wealth of experience that is sure to benefit not only USB2U but also our partners. Our presence within the trade has continued to grow year on year and thereʼs no doubt that Richʼs approachable nature, coupled with his desire to succeed and impeccable customer care skills will be pivotal in ensuring we continue to offer the best service available to trade customers in the market for promotional tech gifts.” Mr Short will be working alongside Andy Gossage, trade development manager,
| 6 | November 2018
Richard Short
Items from Regatta Professional’s new Tactical Threads collection
Nazdar releases 184 Series solvent inkjet ink
T
and Liam Smith senior trade account manager, to provide promotional product resellers with the tools they need to support their client base and supply a wide range of high quality branded tech products. Mr Gossage added: “The promotional product market is fast paced and weʼre
continually looking for the next best thing. Rich joins us at a great time as we seek to bring in some exciting new product lines that our trade partners are sure to love.”
he 184 Series from Nazdar is a newly developed digital imaging ink formulated specifically as a high-performance alternative for Mimaki JV150/300 and CJV150/300 digital printers using Mimaki BS4 ink.
Nazdar 184 Series users will benefit from low odour and enjoy the convenience of a range of packaging options, including 600ml bags and 2,000ml bags compatible with MBIS. Stephen Woodall, global segment manager – aqueous and solvent digital, said: “The new Nazdar 184 Series exhibits outstanding performance, with excellent outdoor resistance to colour fade and chemical attack caused by UV degradation or environmental pollution. “Weʼve developed an ink with excellent performance and adhesion on flexible and pressure sensitive vinyl, banner material, blue back paper and backed mesh.”
The Nazdar 184 Series
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
