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Special Report


Garment solutions for garment decorators


You may know the name, but do you really know what Result Clothing gets up to behind the scenes? P&P editor Melanie Attlesey caught up with the team at Result Clothing to find out more about the company’s latest product launch and just what this means for garment decorators.


The print team Brand ambassador Myron Shafee B


rand ambassadors Myron Shafee and Gary Layzell are both keen to highlight that Result Clothing develops garment solutions with the sole aim of making garment decorators successful in their field. This is evident in the design, fit and appeal of its garments, along with the expert decoration advice that is also supplied in spades.


Result Clothing was born out of the industry that it supplies clothing for. It has watched the industry evolve, taken note of the changes and responded to these, offering garment decorators choice. One of the more recent developments that the industry is experiencing is the rise of bespoke clothing. More and more end- users are looking for that extra level of personalisation or customisation to make their uniform unique.


Bespoke offerings To tap into this, Result now


offers garment decorators three levels of customisation within its ranges. Firstly, is the stock collection. Result holds huge levels of stock in its warehouses, which is sold through its trade distributor network. Secondly, Result offers a semi-bespoke offering and


| 76 | November 2018 Gary Layzell


thirdly, Result now offers a complete custom made collection.


In terms of semi-bespoke options, garment decorators can offer their customers the simplicity of a zip pull to add a sense of individualisation to a jacket or fleece. Earlier in the year Result launched the R093X Zip Pull, which is available in 13 colours. “This is a really simple and cost- effective way of personalising a garment. You havenʼt got to commit to factory orders and you havenʼt got to wait 16 weeks. The zips cost about 10p, but the end user sees huge value and this can add about £5 on to the cost of the decorated garment,” explains Gary.


Mick Burley


Also launched earlier in the year was the Black Compass softshell jacket (R237X) and gilet (R238X), which again offer a semi-bespoke option to garment decorators. The Compass range comes only in black as the name suggests, but in five different colour trims so the end user can colour match to their own corporate colours. The sleeves on both garments are also made from Resultʼs very popular printable softshell fabric, providing flexibility of decoration.


“With the development of this jacket we have relooked at the industry, taking into account the prevalent pressures which are always price point and flexibility of print. The garments are completely unbranded and provide colour options based on a classic style.


“What a garment decorator can do is choose the colour that closest resembles their clientʼs branding, match the decoration on the sleeves to the contrast and by the time it reaches the end user it looks like the product was made for them,” Gary says.


The R093X Zip Pull is available in 13 colours


Complete custimisation But what about complete customisation? Result now has this angle covered with the launch of its new custom made collection. “We have always had the


www.printwearandpromotion.co.uk


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