Industry News
PF Concept publishes 2018 Serious about Sustainability Report
L
Sustainability Report and now 12 months later it has continued to build the momentum for sustainability by publishing its second report.
In this new report PF Concept takes a look at the subject from different angles as it applies at all core different business topics within the organisation and the supply chain. These range from the companyʼs own governance, sourcing and products to logistics, production, customer and people. Ralf Oster, CEO of PF Concept, said: “Just like any major business development topic, results donʼt show overnight but need a long-term management approach. The development of a more coherent strategic approach to sustainability presented in this yearʼs report reflects our sincere commitment to mainstream sustainability at the
ast year, PF Concept published its first Serious about
corporate level, aligned with other future-oriented developments such as digitisation.
PF Concept continues with its sustainability programme
Sun Chemical appoints new president and chief executive officer
M
yron Petruch has been appointed as Sun Chemicalʼs
president and chief executive officer, effective January 1. Mr Petruch assumes leadership of Sun Chemical after serving as president of Sun Chemical Performance Pigments and general manager of the Pigments Products Division since 2008. He succeeds Rudi Lenz who will transition to the new role of vice chairman of the board at Sun Chemical. In this role, Mr Lenz will advise the business on key strategies and issues as they arise. Masayuki Saito, chairman of the board, Sun Chemical, said: “Myronʼs background
“On the practical side, we have taken many small steps to increase the momentum of sustainability across the organisation. We will highlight a few of our achievements in this issue of our sustainability report.” One long-term strategy mentioned within the report focuses on the reduction of ink waste. Several years ago PF Logo Express invested in digital printing technologies and as digital printing generates hardly any ink waste this initiative already has and will continue to have a positive impact on the environment and both resource and ink usage reduction. Also, PF Concept has met customersʼ demands for eco-conscious merchandise with the introduction of the Green Concept collection, which offers customers an assortment of environmentally sustainable promotional products. These include alternatives to single-use bottles and paper cups and promotional bags made from natural materials such as cotton and jute.
● To read the full report visit
www.pfconcept.com
Dickies begins search for real-life models
G
lobal workwear brand Dickies has launched a search for real
tradespeople to model its clothing and footwear, in a break from traditional workwear advertising.
Myron Petruch is Sun Chemical’s new president and CEO
and track record of success make him the outstanding individual for this very important position at Sun Chemical. On behalf of DIC and Sun Chemical, we are grateful to Rudi for his accomplishments and fine work as president and CEO and we wish Myron every success in the future leading Sun Chemical.”
Mr Lenz has served as president and CEO at Sun Chemical since January 1, 2008. He joined the company in 2002 to work as the senior vice president and chief financial officer.
| 18 | November 2018
Photography will be shot on site at their place of work – or within a typical working environment – and images will be used in print advertising, brochures and flyers, plus in social media activity. Content will be focused on their passion for their jobs and how their workwear supports them on a daily basis. James Whitaker, marketing director for Dickies, said: “Dickies is designed and made for real tradespeople, so it makes sense
Dickies makes the move to authentic advertising
to use those who rely on our workwear to model our ranges. “We are striving for our advertising to be authentic. We donʼt mind if our real models have pot bellies, tattoos, yesterdayʼs stubble and there is no age limit! We hope that showcasing our workwear on other tradespeople will resonate well with our customers.” Those who wish to put themselves forward for consideration are invited to apply via email to:
dickies_models@vfc.com, using the subject line ʻMake me a Dickies modelʼ. Applicants should include a photo, plus their name, age, location, measurements and their trade. The Dickies marketing team will select a range of tradespeople of
different ages from across the country. Dickies will visit and photograph/film each model in their place of work. The campaign will run throughout 2018 and beyond.
www.printwearandpromotion.co.uk
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