Special Report
The new R237X Black Compass softshell jacket was designed as a semi-bespoke option
opportunity to create bespoke garments for the end user at factory level, but it has never been a simple plug and play situation,” says Myron.
Customers can now choose from many of Resultʼs ranges and pick and choose fabrics, sleeves, linings etc. to create their own custom made garment. As long as the design uses Resultʼs existing fabrics for those styles, the options are endless. “We are offering more versatility and
different levels of customisation to garment decorators at a time when the industry is under pressure,” Myron says. The custom made range orders start at 500 and will work best when there are no time pressures. “If a garment decorator needs to react quickly, thatʼs when they need to start getting clever with our stock ranges and semi-bespoke offerings,” she adds.
Getting inside garment decorators’ heads Developing these garment solutions for garment decorators means getting inside the head of garment decorators themselves. And Result does this very
successfully through Gary and his colleague Mick Burley.
Gary owned his own print company for many years and has previously worked for an ink company as their national sales manager. Needless to say he knows his stuff when it comes to garment decorating. He uses his inside knowledge and relationships within the industry to aid Result Clothing in the development of their garments to make them decorator-friendly, and is always on hand to offer his expert advice to garment decorators should they need it.
Gary joined Result four years ago and was heavily involved in the development of the Printable Softshell (R231M&F). At the time of its launch this was a ground- breaking product and it gave the traditional fleece buyer an alternative product to offer their customers, without a huge jump in price to other softshells out in market. Traditionally, softshells are very difficult to print. “We thought we would take it upon ourselves to offer garment decorators an option that was a little easier to work with,” explains Gary.
The R232M&F Printable Softshell gets printed up with the P&P logo
This softshell contains no elastane, with the stretch coming from the way the polyester is weaved. The membrane was also removed to keep costs down. The end result was a simple blank canvas, but with all the traditional aspects of a softshell in terms of design, feel and shape. Gary explains: “The most important thing about printable softshells is that they have to be treated with care because they are still polyester. They are not to be treated like a T shirt. It is imperative that you use dye-blocking inks, you still have to be aware of temperatures, and you have to be aware of using the right vinyls and media when applying transfers to them.” At the moment direct to garment printing on printable softshells is not recommended, but Gary and Mick, who also has a print background, are currently working with one of the UKʼs biggest contract direct to garment printers in order to crack this last unobtainable method. The success of the printable softshell has seen the product move into safetywear with the launch of Resultʼs Safe-Guard hi-vis jacket and gilet versions (R451&2M&F), which fully comply with all EN safety standards. “While we have added the membrane back in to create a three-layer softshell, this jacket has the same flexibility of use, at a great price point and is a high quality product,” adds Gary. So there you have it, Result is a jacket manufacturer that was born out of the industry. The company knows its client base, understands the pressures and problems they face and actively seeks to provide solutions for them. As Gary says: “All we want at Result is for the garment decorator to be successful, because if they are successful we all win.”
Gary’s top decorating tips for the Printable Softshell ● Transfer systems
These are by far the easiest to use. The Result Printable Softshell range is polyester so to avoid any dye migration, transfers that apply at 150°C or less are advisable, along with those with dye-blocking properties.
● Direct screen printing This allows garment decorators to produce high volumes at low cost. Garment decorators must have an appropriate understanding of the right inks to use. Inks designed for the sportswear market with dye-blocking agents will work well. Flash cure and dryer settings should always be tested and worked out before bulk production.
● Direct to garment printing This is not currently recommended, but testing is currently ongoing. Advancements in printing polyester are happening all the time.
www.printwearandpromotion.co.uk November 2018 | 77 |
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