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Focus on Eco Clothing STORMTECH Protecting the natural environment N


ew for 2018, Stormtech is pleased to share a water repellent apparel collection that is completely free of environmentally-harmful perfluorinated


carbons (PFCs).


As an outdoor clothing brand that is at its best in nature, Stormtech is committed to sustainability and protecting the natural environment.


PFCs are a group of manufactured compounds that are widely used in the chemistry for water repellent finishes of performance outerwear to achieve a breathable fabric that is water/oil repellent. All new water repellent products in the Spring/


● Tradesmith Jacket – CWC-3. ● Nautilus Insulated Jacket and Vest – KXR-1 and KXV-1.


Summer 2018 collection are PFC-free: ● Ozone Lightweight Shell and Vest – APJ-2 and APV-1.


Tradesmith Jacket – CWC-3


● Nautilus Quilted Jacket – QX-1. ● Octane Lightweight Shell – NW-1. ● Neutrino Shell – NS-1. ● Warrior Training Jacket and Pant – STXJ-2 and STXP-2 .


STEDMAN


Modern slub fabric made of eco-friendly cotton


● Torrent Snap Fit Poncho – SRP-2. Blake Annable, president and CEO of Stormtech, said: “We partnered with fabric mills and garment factories to find alternative, breathable water repellent treatments that are PFC-free without sacrificing performance of our materials. “Together with our suppliers, we have selected the best fluorocarbon-free technologies that have proven reliable on our materials.”


www.stormtech.eu FAIR SHARE


Organic, Fairtrade and Living Wage


T


his is truly a first. Launched last year, the brand delivers a living wage scheme that others are still only talking about. Products showing the Fair Share label carry a small price premium that is passed directly on to the garment workers in India towards their Living Wage. Adding as little as 10p to the price of a T shirt, or 54p to the price of a hoodie, will result in a 50% increase in the wages of the poorest workers at the factory in India. A microsite www.fairsharefashion.com helps to communicate the project to the consumer.


The range includes T shirts and hoodies in Fairtrade certified organic cotton.


www.continentalclothing.com www.printwearandpromotion.co.uk


Ozone Lightweight Shell and Vest – APJ-2


Organic Slub (ST9220 and ST9320) FS01 B


y making the switch to Stedmanʼs organic cotton styles you have a positive impact on the environment. You choose the eco-friendly option by protecting and conserving the worldʼs water resources, replenishing and improving soil fertility, improving land quality and the planet in general. Made of 100% organic ring spun cotton – that is of course certified by the Organic Content Standard 100 – the new Organic Slub T-shirts for men and women combine a modern, high-quality appearance with an environmentally friendly production. By abandoning toxic and persistent pesticides and fertilizers, Stedman contributes to biological farming and create safer and softer materials. The skin-friendly slub fabric with a texturised look offers a smooth surface: a perfect base for all kinds of textile decorations. These T shirts have a fashionable, casual fit and are available in white, black opal and slate grey. There is no neck label apart from a small size label.


www.stedman.eu July 2018| 77 |


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