Industry News
AS Colour is now open for business in the UK N
Colour is now open for business in Europe following the opening of a 17,000sq ft warehouse in Marlow,
Buckinghamshire. This follows a
successful launch in California 18 months ago.
Founded by Lawrence Railton in 2005, AS Colour prides itself on paying attention to the three Fs of fit, finish and fabric.
ew Zealand printwear brand AS
Shoreditch, London early next year as well as wholesaling to the independent retail sector.
Lawrence Railton founded AS Colour in 2005
Mr Railton said: “I believe there is an increasing demand for more premium-type products and I strongly recommend potential customers trying on the garments themselves. This generally converts most people. Once they wear it, print on it and wash it, they love it.”
80% of the 100+ product categories will be stocked in Europe. AS Colour is different from the more commodity-based wholesale brands in that 25% of revenues are generated through a thriving Australian/New Zealand retail estate of 15 stores. The shops all sell blanks and the aim is to open in
The highest quality yarn, combed cotton and a really good tight print face means the range is ideal for DTG printing, as well of course as traditional screen printing, so much so that UK printers and brands have been airfreighting stock from New Zealand for over a year prior to the UK launch. The best selling
product is the Staple Tee [5001/5001B] a 180gsm combed cotton tee available in 24 colours. This style is already being sold on the UK high street by some of the largest global retailers having been relabelled and branded. This style has mass appeal and the perfect weight for established brands, licensees and premium promotional customers to use as a just in time solution. The companyʼs production is Child Labour Free-accredited, and is currently undertaking supply chain mapping. AS Colour has a strict social and corporate code of conduct which all factories abide to.
Three new members join the FESPA UK board
Dean Sanger of Sabur Digital F Dickies introduces footwear for tradeswomen W
orkwear brand Dickies has unveiled the Elora, a new style of safety trainer designed
specifically for ladiesʼ feet.
With a slimmer heel and reduced forepart measure to better fit female feet, the Elora style features a composite toe-cap and non-metallic anti-penetration sole, offering an ideal option for women looking for metal- free safety footwear. Particularly suitable for those working on slippery surfaces, the shoes feature a SRC rated slip resistant sole and also have antistatic properties. Water resistance, breathable lining and an energy absorbing sole help to offer all day comfort and dryness. James Whitaker, marketing director, said:
"We know thereʼs a lack of suitable footwear options for tradeswomen, with most shoe designs on the market more suited to support male feet. “Weʼre excited to be launching a shoe that helps to meet this demand, as we look to do our part to address the needs of tradeswomen who are frustrated at the lack of choice currently available.
| 6 | July 2018
“As with our recently launched Phoenix and Liberty styles, the new Elora trainers feature our DTc sole – one of our latest innovative outsole designs. The soleʼs ergonomic flex lines and geometric tread patterns provide maximum ground contact, even in wet conditions, while the flexibility offered makes this an ideal choice for tradeswomen often required to kneel or bend.”
The Elora trainers marks the latest new product launch by Dickies, which is investing heavily on research and development in footwear, taking full control of the design and testing process. Available in two colourways (black with orange or blue detailing), the shoes benefit from an anti-scuff toe and padded collar and tongue for extra comfort.
ESPA UK has appointed three new board members, who will help support the association in the textile and digital and label and signage sectors. Dean Sanger, managing director of Sabur Digital, Robin East, group managing director of CMYUK and Ian Greenaway, managing director of MTM Products all join the board. All three men have a wealth of knowledge and experience between them and will surely be an asset to the association.
Dickies' new Elora trainer
www.printwearandpromotion.co.uk
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