FESPA Review
FESPA sees largest ever audience attendance
This year’s FESPA Global Print Expo took place in Berlin from May 15 to 18. The exhibition saw a record 20,442 visitors from 142 countries attend, as well as numerous exciting products on display. P&P editor Melanie Attlesey reports.
T
he organisers of this yearʼs FESPA Global Print Expo say the event has reinforced its standing as the global landmark event for speciality printers given the record attendance experienced during the four-day show.
Following the 2017 shift to an annual event cycle and the decision to amalgamate the flagship show with FESPA Digital, FESPA 2018 also attracted the largest number of visitors ever for a four-day event. This represents a 22% increase on the number of individual visitors to FESPA Digital 2016 (Amsterdam), FESPAʼs last four-day event. Two-thirds of all visitors dedicated more than one day to the event to cover the 10 exhibition halls and take advantage of the expanded content programme, including European Sign Expo, the FESPA Trend Theatre, an enlarged Printeriors showcase, the new Print Make Wear garment production feature, and the first-ever Digital Corrugated Experience for packaging and point-of-sale. These repeat visits brought total event attendance at FESPA 2018 Global Print Expo to 33,799.
The new Print Make Wear garment production feature
FESPA exhibitions director, Roz Guarnori, said: “FESPA 2018 Global Print Expo was a vibrant, action-packed event that absolutely surpassed even our own expectations, from the energy and appetite for innovation among our diverse visitor audience, to the incredible range of new products brought to market by our exhibitors.
“Our own research and the electric mood of the show reinforce our confidence that speciality print and signage are sectors that never stop inventing, exploring, pushing boundaries and looking for new ways to achieve growth.
Over 20,000 visitors attended FESPA 2018
Germany delivered the largest percentage of visitors overall, with 26% of the total audience coming from the host country. After Germany, the top 10 countries in terms of visitor attendance were the United Kingdom, Poland, Italy, Netherlands, Spain, France, Czech Republic, Switzerland, Belgium and Sweden. The high number of Polish visitors in particular reflected the accessibility of Berlin for printers from across the border.
The dominant area of visitor interest according to the event registration data was digital printing, which was the key focus for 44% of all visitors. FESPAʼs sustained coverage of innovations in textile printing was reflected in the fact that one in three 2018 visitors indicated an interest in textile and fabric printing. Commercial print, finishing, design to print, sublimation printing and industrial printing also featured particularly strongly among visitorsʼ priorities for the event.
The optimism of the market as a whole, as reported on site in the latest FESPA Print Census, was evident in the energetic mood throughout the exhibition halls. Exhibitors across the show reported excellent business and strong interest from print service providers in technology and consumables innovations to drive greater productivity and applications diversity.
| 54 | July 2018
“When we announced the change to an annual four-day FESPA event cycle, we fully expected to see some levelling off of attendance between the historical flagship FESPA event and the four-day Digital event. Against these expectations, weʼre absolutely thrilled to have welcomed just as many visitors as we did over five days in Hamburg in 2017, and to have exceeded typical attendance at a FESPA Digital show by over a fifth. “With 35% of visitors having final decision-making responsibility in their businesses, and the same proportion of the audience coming primarily to research or purchase new equipment, itʼs clear that FESPA is viewed all over the world as a leading showcase of latest technology for digital, screen and textile print, and a vital event in informing critical investment decisions.”
● Over the next few pages you can read more about the various new product innovations that were exhibited during FESPA 2018
Visitors were spoilt for choice with the amount of innovation on display
www.printwearandpromotion.co.uk
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